Mastering WooCommerce : Build, Customize, and Launch a Complete e-Commerce Website with WooCommerce from Scratch

Mastering WooCommerce Build, Customize, and Launch a Complete e-Commerce Website with WooCommerce from Scratch

Elevate your e-commerce journey with this comprehensive guide covering installation, product setup, sales management, POS integration, speed optimization, themes, landing pages, plugins, security, and much more Key Features Harness the power of WooCommerce and its plugins to build fully functional e...

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Detalles Bibliográficos
Otros Autores: Rauland, Patrick, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Birmingham, England : Packt Publishing Ltd [2024]
Edición:Second edition
Materias:
Electronic commerce > Computer programs.
Web site development.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009816677906719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright and Credits
  • Contributors
  • Table of Contents
  • Preface
  • Part 1: Exploring the essentials of an ECommerce Store
  • Chapter 1: Installing WordPress and WooCommerce
  • Technical requirements
  • New features in WooCommerce
  • WooCommerce Admin
  • WooCommerce Payments
  • WooCommerce blocks
  • HPOS
  • Importance of test sites
  • Migrating the files but not the database
  • Testing with a publicly accessible URL
  • Creating an ad-free experience
  • Jetpack without promotions
  • Disable marketplace suggestions
  • Making your own custom plugin
  • Installing WooCommerce
  • Setting your store address and store details
  • Payment settings
  • How many payment gateways?
  • Installing Stripe
  • Add tax rates
  • Get more sales
  • Personalizing your store
  • Summary
  • Chapter 2: All About Configuring Products
  • Simple products
  • Product data fields
  • Optional fields
  • Inventory and stock
  • Shipping
  • Understanding taxonomies
  • Adding images
  • Product description and short description
  • A fully configured simple product
  • Variable products
  • Attributes
  • Variations
  • Editing individual variations
  • Images for variations
  • Multi-attribute variations
  • Troubleshooting variations
  • Digital products
  • Defining digital products
  • Downloadable but not virtual
  • Configuring virtual and downloadable products
  • Large downloadable files
  • Accessing downloads
  • Product bundles
  • Grouped products
  • Product bundles
  • Configurable bundles
  • Product kits
  • Subscriptions
  • Creating a subscription product
  • Adding a recurring payment option to a product
  • Subscription settings
  • Manual versus automatic renewals
  • Subscription switching
  • Synchronization
  • Retrying failed payments
  • Summary
  • Chapter 3: Organizing Products
  • Technical requirements
  • Categorizing and tagging.
  • Mutually exclusive and collectively exhaustive
  • Tagging products
  • Optimizing product archive pages
  • Writing descriptions for product categories
  • Context matters
  • Meta-description for categories
  • A pretty category description
  • URLs
  • Redirects in WordPress
  • Adding product filters to your Shop page
  • Hidden widgets
  • Active product filters
  • Understanding product blocks
  • Single product pages
  • Customizing product blocks
  • Featuring a product
  • The value of blocks
  • Summary
  • Chapter 4: Attracting Traffic with Search Engine Optimization
  • Technical Requirements
  • Why you should invest in SEO
  • One-off marketing strategies
  • Always-on marketing
  • Keyword research for e-commerce
  • Creating a list of keywords
  • Comparing search volume
  • Optimizing for keywords
  • Configuring breadcrumbs for search engines and users
  • Adding custom PHP code
  • Using a plugin
  • Creating and sharing an XML sitemap
  • Submitting an XML sitemap to Google
  • Keeping an eye on Google Search Console
  • Summary
  • Part 2: Managing an Online Store
  • Chapter 5: Managing Sales Through WP Admin
  • Technical requirements
  • Fulfilling orders
  • Exploring new order notifications
  • New order badge in the site admin
  • Browsing orders
  • Viewing shipping information
  • Packing the boxes
  • Printing shipping labels
  • Dropping off packages
  • Marking orders as complete
  • Refunding orders and payments
  • Refund requests
  • Building a refund process
  • Viewing sales data
  • WooCommerce analytics
  • What sells
  • Gross profit
  • Taxes
  • Using third-party reporting platforms
  • Exploring Metorik
  • Pick one
  • Summary
  • Chapter 6: Syncing Product Data
  • Exporting out of WooCommerce
  • Exploring a CSV file
  • Including content in a CSV file
  • Importing products via CSV
  • Importing a CSV
  • Integrating with an ERP
  • Finding an ERP.
  • Configuring Finale Inventory
  • Importing products into ERP
  • Using an ERP
  • Summary
  • Chapter 7: Configuring In-Store POS Solutions
  • Technical requirements
  • Setting up WooCommerce POS
  • Accepting credit cards
  • Setting up payment for Stripe
  • Selecting WooCommerce POS
  • Setting up Square
  • Connecting with Square
  • Setting up Square for WooCommerce
  • Syncing data
  • Syncing data in-store and with WooCommerce
  • Single database systems
  • Mastering synced databases via an API
  • Manually syncing data
  • Summary
  • Chapter 8: Using Fulfillment Software
  • Sending and updating shipping information
  • Sending shipping data
  • Sending emails
  • Configuring webhooks
  • Building a custom integration
  • Updating data
  • Processing a daily email
  • Retrieving order data through a custom integration
  • Configuring Shippo
  • Signing up for Shippo
  • Configuring Shippo's setup information
  • Fulfilling orders with Shippo
  • Configuring ShipStation
  • Integrating with ShipStation
  • Fulfilling packages with ShipStation
  • Printing pick lists
  • Using the ShipStation app
  • Summary
  • Chapter 9: Speeding Up Your Store
  • Technical requirements
  • Monitoring speed and performance
  • Finding a starting point with GTmetrix
  • Web Vitals
  • Testing changes
  • Minifying CSS and JavaScript resources
  • Setting up Autoptimize
  • Concatenate files if necessary
  • Optimizing images
  • Optimizing images with Jetpack
  • Optimizing images with Imagify
  • Using the bulk updater
  • Caching and e-commerce
  • Configuring caching plugins
  • Configuring caching via HTACCESS
  • Page caching
  • Optimizing content above the fold
  • Summary
  • Part 3: Customizing the Appearance and Functionality of Your Store
  • Chapter 10: Setting Up Your Theme
  • Choosing a theme for WooCommerce
  • Exploring the Twenty Twenty-Four theme
  • Storefront
  • Exploring Astra.
  • Rearranging the product page
  • Installing hook visualizers
  • Stop showing hooks
  • Browsing through code for actions
  • Demo - move the product price
  • Adding a product data tab
  • Installing a custom tab plugin
  • Adding a custom tab
  • Extensive customizations using child themes
  • Summary
  • Chapter 11: Customizing the Product Page
  • Adding social proof (FOMO)
  • Setting up FOMO
  • Customizing notifications
  • Removing events
  • Adding a video tab
  • Installing a video tab
  • Adding an extra tab
  • Displaying 360-degree images
  • Installing WooCommerce 360° Image
  • Adding 360-degree images to products
  • Summary
  • Chapter 12: Building a Landing Page
  • Building a long-form landing page
  • Creating a new page
  • Understanding the structure of a landing page
  • Add content to a landing page
  • Adding e-commerce to a landing page
  • Adding a featured product
  • Adding an add-to-cart button
  • Finding the product ID
  • Adding the button
  • One Page Checkout
  • Measure and test everything
  • An overview of a CRO experiment
  • Setting up scroll maps and heatmaps
  • Summary
  • Chapter 13: Creating Plugins for WooCommerce
  • Technical requirements
  • Building a basic WooCommerce plugin
  • Creating a plugin
  • Checking whether WooCommerce is active
  • Customizing order statuses
  • Using the WooCommerce example plugin
  • Registering a post status and adding it to WooCommerce
  • Building a settings page with WooCommerce
  • Creating the main integration file
  • Creating the Integration child class
  • Creating a constructor
  • Adding field settings
  • Summary
  • Chapter 14: Next Steps with WooCommerce
  • Technical requirements
  • Why and how to make your WooCommerce store accessible
  • Inclusivity
  • Legal liability
  • Business benefits
  • Prepare for demographic trends
  • How to make your store accessible
  • Keeping WooCommerce safe and secure.
  • Check your hosting before you launch
  • Use an SSL certificate
  • Keep WordPress core and plugins up to date
  • Keep your version of PHP supported
  • Two-factor login for administrators
  • Scan for downtime
  • Staying up to date with WooCommerce and open source software
  • Follow the Developer Blog
  • Annual conferences
  • Contributing to WooCommerce
  • Office hours
  • Summary
  • Index
  • Other Books You May Enjoy.

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