Fundamentals of Business Communication
Communication is the essence of management. To succeed in a professional corporate environment, it is imperative to be well versed in the essential communication tolls. These help one not only in developing interpersonal relations but also in maintaining effective business relations, which is necess...
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Noida :
Pearson India
2012.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009815725206719 |
Tabla de Contenidos:
- Cover
- About the Authors
- Contents
- Preface
- Chapter 1: Nature, Value and Process of Communication
- Introduction
- Business English as Language of Business Communication
- Is Business English a Different Kind of English?
- Scope of Business English
- Communication to Inform
- Communication to Persuade
- Basic Forms and Types of Communication
- Basic Elements of Communication Process
- The Linear Concept of Communication
- The Shannon-Weaver Model
- The Elements of Communication
- Two-way Communication
- Value and Self Development
- Meetings and Social Visits
- Group Behaviour
- High-context Cultures
- Low-context Cultures
- Time As a Cultural Factor
- Monochronic Time
- Polychronic Time
- Space As a Cultural Factor
- Media of Communication
- Communication and Electronic Media
- Communication and Social Media
- Review Your Learning
- Reflect on Your Learning
- Endnotes
- Chapter 2: Communication Barriers and Methods to Overcome Them
- The Major Difficulties in Communication
- Barriers to Communication
- Improving Communication
- Principles of Effective Communication
- The Seven Cs of Communication
- Universal Elements in Communication
- Review Your Learning
- Reflect on Your Learning
- Endnotes
- Chapter 3: Oral Communication
- What Is Oral Communication?
- Importance and Objectives of Oral Communication in Business
- Use of English in Oral Communication
- The Phoneme
- Sounds of English Speech
- Phonetic Symbols: The IPA Symbols
- Classification of Sounds
- The Description of Vowels
- The Description of Consonant Sounds
- The Study of Phoneme
- The Syllable
- Prosodic Features of an Utterance
- Length
- Stress
- Word Stress
- Stressed and Unstressed Parts of Speech
- Pitch and Intonation
- The Rhythmic Patterns of English Speech
- The Choice of Tone and Its Significance.
- The Falling Tone
- The Rising Tone
- Pause
- Fluency in Spoken English
- Method of Increasing Your Fluency of English Speech
- Factors Affecting Fluency of Foreign Speakers of English
- Pronunciation
- Change of Meaning by the Stress Shift
- The English Phonemic System and Its Notation
- Vowels and Diphthongs
- Consonants
- How to Improve Your Pronunciation
- Some Common Errors of Pronunciation to be Avoided
- Characteristics and Principles of Effective and Successful Oral Communication
- Guidelines for Effective Oral Communication
- Barriers to Effective Oral Communication
- Language Barrier
- To Be Assertive Without Being Aggressive
- Being Assertive Without Being Aggressive
- Conversation
- What Is Conversation?
- Social Conversation
- Effective Conversation
- Review Your Learning
- Reflect on Your Learning
- Endnotes
- Chapter 4: Written Communication
- The Art of Writing
- The Skills Required in Written Communication
- The Purpose of Writing
- Writing to Inform
- Writing to Persuade
- Principles of Effective Writing
- Accuracy
- Brevity
- Planning, Writing, and Revising: Business Messages
- Letters and Memos
- Memos: Format and Appearance
- How to Write a Memo
- Uses of a Memo
- Office Memorandum
- Memorandum
- Good News and Routine Letters
- Routine Claim Letters and "Yes" Replies
- Request Letters
- Routine Request Letters and "Yes" Replies
- Routine Orders and Their "Yes" Replies
- Guidelines for a "Yes" Reply
- Guidelines for a "No" Reply
- Persuasive Letters
- Collection Letters
- Examples
- Letter of Confirmation
- Letter of Acknowledgement
- Letter of Enquiry and Reply to Enquiry
- Reply to an Enquiry
- Letter of Complaint and Reply to Complaint
- Collection Letters
- Application Letter
- Letter for Interview Invitation
- Letter of Offer of Employment
- Letter of Acceptance.
- Letter of Resignation
- Letter of Recommendation
- Sales Letters
- Quotation Letter
- Application for Bank Credit Card
- Drafting an Application Letter
- The First Paragraph
- The Second Paragraph
- The Third Paragraph
- General Tips
- Essentials of Good Business Letters and Memos
- Simplicity
- Clarity
- Conciseness
- Standard and Neutral Language
- You-Attitude
- Sincerity and Tone
- Emphasis
- Writing E-mails
- Receiver's E-mail Account
- Subject Line
- Sending Copies
- Circulars and Notice
- Notice
- Drafting a Notice
- Designing Notices
- Circular
- Report Writing
- What Is a Report?
- Purpose of a Report
- Types of Reports
- Factors Determining the Choice of the Form of Report
- Objectives of a Report
- Writing Reports
- Structure of a Report
- Basic and Subsidiary Parts of a Report
- Attributes of a Good Report
- Methods of Reporting
- The Letter Method
- The Schematic Method
- Reference Style
- Books
- CV Writing
- Heading
- Objective
- Education
- Work Experience
- Awards and Honours
- Activities
- References
- Summary
- Essentials of a Good CV
- Suitable Organization
- Appropriate Length
- Writing Minutes of Meetings
- Elements of Minutes
- Paragraph and Essay Writing
- What Is a Paragraph?
- Definition
- Kinds of Paragraph
- Forms of Paragraph
- Examples of Different Patterns of Paragraph Development
- How to Write a Paragraph and Beyond
- Paragraph Development
- Development by Listing: List Paragraph
- Development by Examples: Example Paragraph
- Paragraph Development by Comparison: Comparison Paragraph
- Paragraph Development by Contrast: Contrast Paragraph
- Paragraph Development by Definition: Definition Paragraph
- Paragraph Development by Space: Space Paragraph
- Paragraph Development by Time: Time Paragraph.
- Paragraph Development by Describing Processes and Mechanisms: Processes and Mechanism Paragraph
- Features of a Good Paragraph
- Unity
- Coherence
- Essay Writing
- Beyond Paragraph: Unity and Coherence
- Essay Structure: Beginning, Middle and End
- Coherence in an Essay
- Thesis Statement in Essay
- Guidelines in General
- Précis Writing
- The Benefits of Précis Writing
- Qualities of Good Précis
- Guidelines for Making the Summary/Précis
- Strategies for Reducing the Number of Words
- Using Words for Phrases
- Give One Word Substitution
- Substitution and Generalization
- Count the Number of Words
- What to Count
- Sample Précis
- Ex. 1
- Ex. 2
- Review Your Learning
- Reflect on Your Learning
- Endnotes
- Chapter 5: Non-verbal Communication
- What Is Non-verbal Communication?
- Characteristics, Importance, and Forms of Non-verbal Communication
- Kinesics
- Meta Communication: Body Language and Paralanguage
- Proxemics or Space Language, Time Language and Surroundings
- Physical Setting
- Dress
- Personal Space
- Gestures
- Positive Gestures
- Negative Gestures
- Vocal Cues
- Intonation
- Volume
- Rate
- Fillers
- Enunciation
- Physical Appearance and the Skill to Present Yourself
- Review Your Learning
- Reflect on Your Learning
- Chapter 6: Listening
- What Is Listening?
- How Do We Listen?
- Listening As a Management Tool
- Principles of Effective Listening
- Problems in Effective Listening
- Lack of Concentration
- Unequal Statuses
- The Halo Effect
- Complexes
- A Closed Mind
- Poor Retention
- Premature Evaluation and Hurried Conclusions
- Abstracting
- Slant
- Cognitive Dissonance
- Inculcating Listening Efficiency
- Characteristics of Effective and Ineffective Listeners
- Review Your Learning
- Reflect on Your Learning
- Endnote
- Chapter 7: Organizational Communication.
- Some Important Functions of Management
- Need for Communication in Management
- How Communication Is Used by Managers
- Communication Concerns of the Manager
- Importance of Communication in Management
- Communication Structure in an Organization
- Vertical Communication
- Horizontal Communication
- Geographical Organization
- Functional Organization
- Communication and the Line and Staff Management
- Formal and Informal Communication
- Formal Communication
- Line Relationships
- Functional Relationships
- Staff Relationships
- Informal Communication
- Chat
- Grapevine
- Merits of Informal Communication
- Limitations of Informal Communication
- Corporate Communication
- Size of organization
- The concept of human capital
- Need to learn corporate etiquette
- Information to Be Communicated at the Workplace
- Review Your Learning
- Reflect on Your Learning
- Endnote
- Chapter 8: Applications
- New Media
- Phones
- Voice Mail
- Conference Calls
- Cell Phones
- Video Conferencing
- Telephonic Communication
- Making a Call
- Prepare Before Calling
- How to Begin or Receive a Call
- If the Call Is Disconnected
- Common Telephone Courtesies
- Telephone Etiquette Observed by Administrative Assistants
- Telephone Precautions
- Interviews
- Types of Interviews
- What Does a Job Interview Assess?
- Focus of Job Interviews
- Technical Competence
- Motivation
- Handling Difficult Questions
- Strategies for Success at Interviews
- Know Yourself
- Know the Company
- Know the Job Profile
- Answers to Some Common Interview Questions
- Group Discussion
- Leadership
- GD Protocol
- Discussion Techniques
- Listening
- Negotiation Skills
- The Nature of Negotiation
- The Need for Negotiation
- Situations Requiring Negotiation
- Formal Negotiations
- Informal Negotiations.
- Situations Not Requiring Negotiation.
