Blogging all-in-one for dummies
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
John Wiley & Sons, Inc
[2023]
|
| Edición: | 3rd ed |
| Colección: | --For dummies
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811329806719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About Blogging All-in-One For Dummies
- Foolish Assumptions
- What You Don't Have to Read
- How This Book Is Organized
- Book 1: Entering the Blogosphere
- Book 2: Niche Blogging
- Book 3: Corporate and Non-Profit Blogging
- Book 4: Figuring Out Blogging Platforms
- Book 5: Blogging Tools
- Book 6: Promoting and Growing Your Blog
- Book 7: Making Money from Your Blog
- Book 8: Moving Beyond Writing Blog Posts
- Glossary
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Book 1 Entering the Blogosphere
- Chapter 1 Joining the Blogosphere
- Getting to Know the Blogosphere
- In the beginning
- Blogs today
- What is a blog?
- Finding and Reading Blogs
- Why read other blogs?
- Finding blogs
- Blog search engines
- Additional ways to locate blogs
- Understanding Why People Blog
- Blogging for fun
- Blogging for networking
- Blogging for exposure
- Blogging for business
- Blogging for branding
- Deciding to Start a Blog
- Blogging benefits
- Blogging repercussions
- Blogging success secrets
- Setting your goals
- Chapter 2 Preparing to Start and Write a Blog
- Choosing a Topic
- Reviewing popular blog topics
- Determining the best topic for your blog
- Blog about a topic you love
- Blog about a topic you like discussing with other people
- Blog about a topic you enjoy researching
- Going broad or staying focused
- Finding Your Voice
- Selecting Suitable Topics
- Deciding what to write about
- Knowing what not to write about
- Writing Great Blog Posts
- Writing meaningful and interesting content
- Staying consistent
- Being honest
- Citing sources
- Using images
- Writing for the web
- Understanding Types of Blog Posts
- Avoiding Blogger's Block and Finding Blog Post Ideas.
- Determining How Often to Publish Blog Posts
- Following Blogging Trends
- Chapter 3 Blogging Basics
- Launching Your Blog Quickly
- Choosing a Domain Name
- Understanding the types of domain names and extensions
- Creating a domain name and making sure it's available
- Buying a domain name
- Identifying the Basic Elements of a Blog
- Homepage
- About or profile page
- Posts
- Comments
- Categories or labels
- Sidebar
- Header
- Footer
- Blogroll or links
- Trackbacks, backlinks, and pingbacks
- Tags
- Template or theme
- Chapter 4 Blogging Best Practices
- Avoiding Blogging Don'ts
- Don't plagiarize
- Don't commit libel against someone or something
- Don't spam through comments
- Don't publish spammy posts
- Don't steal bandwidth
- Providing Attribution
- Understanding Copyright and Fair Use
- Using Creative Commons Licenses
- Disclosing Your Policies
- Creating a comment policy
- Disclosing paid content
- Writing a privacy policy
- Developing a Terms and Conditions of Site Use page
- Book 2 Niche Blogging
- Chapter 1 Understanding Niche Blogging
- Determining What Makes a Niche Blog
- Understanding what a niche blog is
- Differentiating what a niche blog is not
- Visiting Niche Blogs
- Petals to Picots
- Six Suitcase Travel
- Small Biz Survival
- The Purse Blog
- 67 Mustang Blog
- Finding Out What Makes Niche Blogs Successful
- Benefiting from the Positives of Niche Blogging
- Loyal readers and community
- Less competition
- Long-tail search engine optimization
- Opportunities beyond the blog
- Targeted advertising opportunities
- Identifying the Drawbacks to Niche Blogs
- Lower traffic and a smaller audience
- The startup curse
- The disappearing niche
- Fewer advertising opportunities
- Chapter 2 Benefiting from a Niche Blog Approach
- Finding Your Focus and Keeping It.
- Generating Traffic and Capturing an Audience
- Search engine optimization
- Link benefits
- Organic growth
- Establishing Yourself as an Expert
- Gaining Online Exposure
- Networking with Other People in Your Niche
- Branching Out Beyond Your Blog
- Chapter 3 Choosing Your Niche
- Determining Your Niche Blogging Goals
- Building your expertise
- Sharing your passion
- Offering your opinion and sharing your knowledge
- Networking and building relationships
- Making money
- Identifying Niches That Might Work for You
- Determining the Audience Potential for a Niche Blog
- Researching existing niche blogs
- Google Alerts
- Social media searches
- Performing keyword searches
- Google search
- Google Trends
- Chapter 4 Writing for Your Niche
- Creating Content
- Writing different types of posts
- Choosing your voice and style
- Linking
- Finding inspiration for new content
- Branding Your Blog
- Networking and Commenting
- Creating Off-Blog Content for Your Niche Blog
- Email campaigns
- Newsletter subscriptions
- E-books and printables
- Social networking and content sharing
- YouTube videos
- Facebook and LinkedIn groups and pages
- SlideShare presentations
- Flickr
- Self-published books
- Book 3 Corporate and Non-Profit Blogging
- Chapter 1 Starting a Business Blog
- Revealing Why Organizations Blog
- Finding Companies That Do It Right
- Southwest Airlines
- Dell
- John Deere
- Disney Parks
- Compassion International
- Benefiting from a Corporate or Non-Profit Organization Blog
- Building an online presence
- Marketing and publicity
- Brand building
- Customer relations versus customer service
- Employee retention
- Employee referrals and new hiring
- Knowledge, experience, and expertise
- Search engine optimization
- Chapter 2 Developing a Blog Plan
- Researching the Competition.
- Finding business blogs to benchmark
- Differentiating your organization's blog from the competition
- Understanding Your Readers and Delivering Content They Want
- Setting blog goals and purpose
- Determining tone
- Finding your customers online
- Weighing cost and benefit of communities and forums
- Researching what consumers talk about and want from your blog
- Getting involved in the online conversation
- Answering consumer demand with meaningful content
- Driving consumers to your blog
- Creating a Blog Marketing Strategy
- Setting long-term goals
- Developing short-term promotional campaigns
- Jumping on advertising opportunities
- Branding across social media
- Blogging with Multiple Writers
- Keeping a consistent voice
- Developing a team blog
- Choosing a team blogging application
- Chapter 3 Choosing Bloggers
- Knowing When You Need Outside - or Inside - Help
- Knowing the Skills to Look for When Hiring a Blogger
- Confirming blogging experience
- Assessing ability to use blogging applications and tools
- Checking writing skills
- Taking advantage of social personality
- Understanding search engine optimization
- Existing social networking experience
- Demonstrating knowledge about finding and attracting visitors to your blog
- Showing self-motivation and dependability
- Understanding your business or industry
- Publicizing Your Open Blogger Job
- Hiring a Blogger
- Defining employment status
- Establishing a pay model
- Defining Blogger Guidelines
- Writing a Style Guide
- Crafting title guidelines
- Including body guidelines
- Highlighting additional tasks, tools, and features
- Training Bloggers
- Communicating and Collaborating with Bloggers
- Knowing what to communicate and why
- Using tools for communication and collaboration
- Chapter 4 Writing an Organization's Blog.
- Discovering the Types of Corporate and Non-Profit Blog Posts
- Turning a Business Blog into a Direct Sales Tool
- Discovering Tips for Business Blog Success
- Avoiding Things Blog Readers Don't Like
- Avoiding a blog that reads like an employee manual
- Humanizing an impersonal tone
- Uncovering a blog that lacks transparency
- Ditching the corporate rhetoric
- Skipping PR posts with no real content
- Engaging with Your Audience
- Providing content the audience wants
- Responding to readers in a timely manner
- Encouraging comments
- Solving reader problems
- Making the audience feel special or exclusive
- Creating relationships with key influencers
- Leveraging word-of-mouth marketing
- Chapter 5 Keeping Yourself and Your Organization Out of Trouble
- Learning Rules and Laws
- Following blogosphere rules
- Staying within the law
- Maintaining private information
- Knowing when to hold your tongue
- Responding to Negative Comments and Attacks
- Ignoring the negative
- Defending the business
- Engaging the source and audience
- Understanding Search Engine Reputation Management (SERM)
- Responding to and acknowledging mistakes
- Burying the untrue or reputation threats
- Building an audience of brand advocates and brand guardians
- Using SERM techniques
- Book 4 Figuring Out Blogging Platforms
- Chapter 1 Choosing a Blogging Platform
- Getting Familiar with How Blogging Applications Work
- Defining Hosted and Self-Hosted Solutions
- Hosted blog
- Self-hosted blog
- Considering the Types of Blog Hosts
- Finding and Choosing a Web Host for a Self-Hosted Blog
- Comparing web hosts
- Identifying popular web hosts for self-hosting your blog
- Selecting a web host
- Chapter 2 Finding the Right Blogging Platform
- Determining Your Goals and Needs
- Growing your blog
- Customizing your blog
- Branding your blog.
- Maintaining your blog.
