The very good marketing guide : how to grow your business on a budget

The very good marketing guide how to grow your business on a budget

"The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy...

Descripción completa

Detalles Bibliográficos
Otros Autores: Miocevich, Amy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Melbourne, Victoria : John Wiley & Sons Australia, Ltd [2023]
Materias:
Marketing > Management.
Marketing > Finance.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811329006719
Tabla de Contenidos:
  • Cover
  • Title page
  • Copyright
  • Table of contents
  • About the Author
  • Why I wrote this book
  • Introduction
  • Coffee crunch
  • Going viral
  • Out of office
  • Technicians vs Visionaries
  • The system for success
  • Part I There's a problem
  • ONE Your marketing plan is failing and taking your profits with it
  • The promised land
  • Top ten myths about SME marketing
  • TWO The Very Good Marketing Framework
  • The five Cs of Very Good Marketing
  • The Very Good Marketing Model
  • The journey
  • How strong is your marketing?
  • The Very Simple Principle
  • THREE Beat your marketing bottleneck
  • The marketing promise
  • Julia's bottleneck
  • Beating your marketing bottleneck
  • Introducing the bottleneck quiz
  • The ticket to arriving at your goals
  • FAQ: Everything you might be wondering about The Very Good Marketing Framework
  • PART II Beating your bottlenecks
  • FOUR How to turn a stranger into a visitor
  • Marketing gone cold
  • The art of attraction
  • Channel: How do I get in front of the right people?
  • What is a marketing channel?
  • Eliminating the scattergun approach
  • Bullseye
  • So how do you choose just one marketing channel?
  • Messages and channels
  • Creating your marketing message
  • The Customer is the hero, not you
  • Getting the message right
  • Actions: What are my next steps?
  • Action plan example
  • Did it work?
  • Why growth stops
  • FIVE How to turn a visitor into a lead
  • The price of a website is confusing
  • Websites use up a lot of your marketing budget
  • Your website and marketing channel don't match
  • Building a website is more than just design
  • Website technology is complicated
  • Your website tries to talk to everyone
  • Website data is never tracked or used
  • Someone will always have a better-looking website
  • Linda's bottleneck
  • The 7 essential Ss for a high-performing website.
  • Why people stop marketing here
  • SIX How toturn a lead into a customer
  • The 6 fundamentals of converting Leads into Customers
  • Overselling and underselling
  • Creating and delivering a sales process
  • SEVEN How to turn a customer into a fan
  • The growth dilemma
  • Net promoter score
  • Setting the bar
  • Defining the bar
  • Raising the bar
  • The mindset needed to create lifetime Fans
  • EIGHT How to turn a fan into jam
  • The mindset you need to engage raving Fans
  • The 3 Jam Rs
  • Bringing itall together
  • Index
  • EULA.

Ejemplares similares