The Future of Community : How to Leverage Web3 Technologies to Grow Your Business

The Future of Community How to Leverage Web3 Technologies to Grow Your Business

A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having--and will continue to have--on...

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Detalles Bibliográficos
Otros Autores: Kraski, John, author (author), Shenkarow, Justin, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc [2024]
Edición:First edition
Materias:
Technological innovations > Economic aspects.
Social media > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811322506719
Tabla de Contenidos:
  • Intro
  • Table of Contents
  • Title Page
  • Copyright
  • Dedication
  • Foreword
  • Authors' Note
  • Introduction: What Is the Future of Community?
  • Chapter 1: Back to the Future
  • Growing Up in the Shadows of Tech
  • Tequila and Time Machines
  • Firing Up the DeLorean
  • Finding the Flux Capacitor
  • Lightning Strike-Back to the Future
  • Conclusion
  • Chapter 2: Three Men and a Pool
  • Surprise Delivery
  • Web3, Baby Bottles, and Diapers
  • Raising Our Newborn Baby
  • Chapter 3: The Power of Web3
  • Web3 Is a Curious Thing
  • Change a Hawk to a Little White Dove
  • Granny Wants to Come to the Web3 Party
  • Web3 for Brands
  • Web3 for Consumers
  • Scams and the Problems Anonymity Can Cause Brands
  • Pros and Cons of Web3
  • Makes Some Weep and Others Sing
  • Web 1.0 and Web 2.0
  • Netflix, Facebook, and Community Involvement
  • Blockchain and eBay
  • More Than a Feeling-That's the Power of Web3
  • Chapter 4: More than a Cartoon Party: Supercharging the Creator Economy
  • Supercharging the Creator Economy
  • Web3 Pre‐Party
  • Smooth, Simple, and Seamless On‐Ramps
  • Disrupting Business as Usual
  • Ownership
  • New Ways to Monetize
  • Giving Power Back to the Creator
  • Conclusion
  • Chapter 5: Building Community the Right Way
  • Find Your Tribe and Vibe
  • Proof of Human
  • Building Community on LinkedIn: A Community Conversation
  • Haters Are Always Going to Hate
  • How the Power of Community Led to a Book Deal
  • Leveraging LinkedIn to Power NFT Heat
  • NFT Heat TV Show
  • Know Your Lane and Own Your Lane
  • Chapter 6: Mic Check 1, 2: A New Way to Communicate
  • Fan Tokens Are the Future of Web3
  • How Video Games Can Make You Rich
  • Art Is Transforming and You Don't Need a Second or Third Job
  • CryptoPunks and Bored Ape Yacht Club
  • Music Is a Changin'
  • Goodbye Big Banks, Hello Decentralized Finance.
  • Ticketing to Concerts and Sports Events Will Never Be the Same
  • A Game‐Changer for Cartoons, Film, and Television
  • Culture Is Evolving with the Community
  • The Phygital Boom
  • Music and Art Drive Culture
  • Some of Us Still Work at the Office and Your Employees Can Benefit
  • Transform Communities with Decentralized Autonomous Organizations (DAOs)
  • Mic Drop
  • Chapter 7: The Perfect Playbook: How to Make the Right Calls
  • The Old Playbook
  • Rewriting the Playbook
  • Making the Right Calls
  • Education
  • Developing a Strategic Stance
  • Proper Use Cases
  • Building a Thriving Community
  • Understanding Web3 Communities
  • Defining the Community Objectives
  • Test and Iterate
  • Prepare to Scale
  • Conclusion
  • Chapter 8: The Rise of the Machines: How AI Will Affect Us All
  • The Rise of the Machines
  • Transforming the Future of the Internet
  • Technology Running Mates
  • The Power to Transform Community
  • Controlling the Rise of the Machines
  • Conclusion
  • Chapter 9: Liars, Cheaters, Scammers, and Cash Grabbers
  • Crypto and Cartoon Elite
  • New Path Forward
  • Chapter 10: The Future of Work
  • Part 1: The Metaverse
  • What the Metaverse Is Not
  • Only One Metaverse
  • The Next Iteration of the Internet
  • Metaverse Goals: A Strategic Stance
  • Conclusion
  • Part 2: The Industrial Metaverse
  • The Future of Work
  • Ice, Ice Baby
  • Acquiring the Right Talent
  • Conclusion
  • Chapter 11: The Future of Community
  • A New Beginning
  • Giving Power Back to the People
  • Driving Innovation
  • Rome Wasn't Built in a Day
  • Artificial Intelligence and the Evolution of Community, Brand Building, and Social Media: A Dive into the Next Wave of Human Connection
  • Quantum Computing: Revolutionizing Community Building, Branding, and Social Media Interactions in the Digital Era.
  • Web4: The Dawn of Immersive, Intelligent, and Interactive Community Building, Brand Development, and Social Media Engagement and 5G, 6G, Spatial Computing to the Metaverse
  • The Imperative of Human Interaction in Community Building
  • Future Proof: Building a Better Community
  • Acknowledgments
  • About the Authors
  • John Kraski
  • Justin Shenkarow
  • Index
  • End User License Agreement.

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