How to Build a Billion-Dollar Business On Purpose. for Profit. with Passion
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Melbourne, Victoria :
John Wiley & Sons Australia, Ltd
[2024]
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811319106719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- About the authors
- About Radek Sali
- About Bernadette Schwerdt
- Introduction
- Success was never assured
- What you'll learn
- The critical question
- Part I Set Up
- Chapter 1 Born this way
- I brought down the Iron Curtain
- Mum the maverick
- Dad the disruptor
- Father of integrative medicine
- Working hard
- A practical joker
- Chapter 2 Village life
- Diversity rules
- My apprenticeship
- How to create a new category
- People don't know what they want
- Chapter 3 The candy man
- From routine to reinvention
- The traveller returns
- Behind the scenes
- Chapter 4 How to create a high-performance culture
- Time to move on
- A bachelor in Prague
- Chapter 5 Getting clear
- Village drama
- A duty to society
- A life-changing phone call
- New horizons
- Part II Scale Up
- Chapter 6 The adventure begins
- The challenges came thick and fast
- A doctor's endorsement
- Chapter 7 A 'Learn, Grow, Improve' opportunity
- The makings of a 4P culture
- 1. People
- 2. Principles
- 3. Passion
- 4. … and Profit will follow
- Chapter 8 An impressive induction
- To grow you have to let go
- Who's the boss?
- Strategy in the sauna
- On the road
- Hello Helen
- Chapter 9 The power of celebrity
- A formula for success
- Borrowing from the beauty aisle
- Chapter 10 Who's Ricky?
- Making the deal
- What's the worst that can happen?
- An unorthodox approach
- Chapter 11 The credit crunch no-one saw coming
- Control the controllables
- Ask for better trading terms
- Launch new products
- Conduct continuous coaching
- Chapter 12 The call from Coles
- The 30 million order
- The Bank of Coles
- Buying into the business
- Chapter 13 Get Sonia
- Ballroom blitz
- Listen to your instinct
- Exclusivity is the key
- Baptism by fire
- Learn from the best.
- Chapter 14 Cracking the code
- The flywheel unleashed
- Everyone wanted in
- Movie magic
- The pressure was intense
- On a personal note
- Chapter 15 Game on
- A winning team
- Don't vampire the brand
- Breaking barriers
- Chapter 16 A total team effort
- Practise what you get right
- Culture of kindness
- The language of numbers
- Chapter 17 Running fast
- Hiring Helen
- Still trying…
- Our people were our greatest asset
- Two people for the same role
- Finding the right people
- Sales superstars
- The A-team on board
- Doing things differently
- Chapter 18 Melbourne Cup madness
- Is Kim K coming?
- Chapter 19 How to innovate
- The commodification of creativity
- Commit to continuous improvement
- Survival of the fittest
- Chapter 20 Culture and communication
- A home away from home
- 1. The Culture Plan
- Development plans
- Training
- Pay
- Awards
- Team surveys
- 2. The Communications Plan
- Too busy to talk?
- 3. The Business Plan
- Chapter 21 Going international
- The Olympics
- Going global
- The China syndrome
- One door closes, another one opens
- An early offer
- Chapter 22 The (bad) American Dream
- How to negotiate with a Hollywood agent
- A marathon deal
- Pitching to the American retailers
- When the best laid plan(ogram)s go astray
- Chapter 23 Where's our stock?
- Zero margin
- The cost of growth
- On the brink of bankruptcy
- Part III Sell Up
- Chapter 24 Exiting America
- The turnaround begins
- Chapter 25 Circles of influence
- Controlling the controllables at work
- Controlling the controllables at home
- Chapter 26 The sale process begins
- Doubt grows
- Chapter 27 Back on the road
- An unexpected opportunity
- Project Gold begins
- Courting the daigou
- The Nicole factor kicks in
- Board games
- Cutting costs
- Chapter 28 How and why we succeeded in China.
- How we used the flywheel to launch into China
- 1. Connect Swisse with large-scale TV and/or events
- 2. Source partnership associations and sponsorships
- 3. Engage ambassadors that connect with our media events
- 4. Launch multi-platform 360-degree advertising campaigns
- 5. Guarantee an exclusive retailer commitment
- 6. Amplify our events, sponsorships, partnerships and ambassador associations
- 7. Provide high-quality, impactful point-of-sale materials
- 8. Appear within the in-store catalogues
- Chapter 29 Culture will prevail
- The Celebrate Life Foundation ball
- The Colour Run
- Cutting the cost of goods
- Sometimes you need to be irrational
- Backed by science
- Chapter 30 A PR challenge
- When The Checkout checked out
- Chapter 31 Losing patience …
- I could go bankrupt
- Finally, the turnaround kicks in
- Chapter 32 For Sale!
- Pitching the business
- Going through the roof
- Part IV Next Up
- Chapter 33 It's not over
- 'Greedy-long' pays off
- Saying goodbye
- The Datsun upgraded
- The price of success
- Chapter 34 Lighting up the world
- What we invest in
- Wanderlust
- Conscious Investment Management (CIM)
- Strat
- Anthem
- Giving back
- Igniting Change
- We need to talk about George
- Chapter 35 The world's greatest social entrepreneurs
- Honey, I bought an island
- The B Team - playing for the world
- Conclusion: Our own Light Warrior
- Acknowledgements
- EULA.
