Disciplined Entrepreneurship Startup Tactics 15 Tactics to Turn Your Business Plan into a Business
"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed...
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811314306719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- Introduction to Tactics
- Next Frontier of Entrepreneurship Education
- Context of Theory, Practice, and Tactics
- Rooted in First Principles
- Investing in Individuals, Not Startups
- Founder-Led Everything: Wearing Many Hats
- It's Never Too Late to Leverage These Tactics
- Field Manual No. 22-100
- Experimentation Mindset: Get Your Lab Coat
- Tactical Stages
- Stage 1: Foundations
- Stage 2: Market Testing
- Stage 3: Product Development
- Stage 4: Resource Acquisition
- How to Use This Book
- Output
- Additional Resources
- Stage 1 Foundations
- Tactic 1 Goals: Operational Goals and KPIs-Charting the Course to Major Milestones
- In This Tactic, You Will:
- Breaking Down the Vision
- Why New Ventures Need Goals
- Setting the Right Goals
- Methodologies
- Tracking Goals with Metrics and KPIs
- Value of Assigning Ownership
- Accountability: Recurring Check-in Meetings
- Activities and To-Do Lists
- Reevaluating at Regular Intervals and Resource Changes
- Example
- ReHome
- Summary
- Tactic 2 Systems: Startup Tooling and Systems
- In This Tactic, You Will:
- Goals Are Only as Good as the Systems
- Must-Have Systems for Startups
- Finding Flexibility: Startup versus Corporate Tools and Systems
- Keeping It Simple
- Planned Obsolescence
- Signs It's Time to Transition
- Avoid Overinvesting in Trials
- Applying Metcalfe's Law: Building Alignment on Tools and Systems Among Your Team
- Example
- Oceanworks
- Summary
- Stage 2 Market Testing
- Tactic 3 Market Research: Advanced Primary and Secondary Market Research-Quantifying Qualitative Research
- In This Tactic, You Will:
- PMR Never Ends
- Focus on Qualitative PMR
- Putting the Process in Place
- Maintaining Your Pool of Participants.
- Expanding Your Pool of Participants
- Virtual Watering Holes
- Introduction to Virtual Watering Holes
- Finding Virtual Watering Holes
- When You Can't Find a Virtual Watering Hole
- Outreach in Virtual Watering Holes
- Network Effects and Warm Introductions
- Moving Forward with Virtual Watering Holes
- Optimizing Outreach with Experiments
- When It's Difficult to Find PMR Subjects
- Interviewing
- Observational PMR
- Immersive PMR
- Keeping Records and Taking Notes
- Quantifying Qualitative Research
- Quantifying PMR with Surveys
- Incorporating Additional Secondary Market Research
- Next Steps
- Example
- FindOurView
- Summary
- Tactic 4 Assets: Developing Startup Visual Assets
- In This Tactic, You Will:
- Building a Brand
- Explaining What You Do and How You Do It
- Website
- Social Profiles
- Content Generation
- Leveraging Generative AI
- Example
- Invictus BCI
- Summary
- Tactic 5 Marketing: Proving Persona Assumptions with Digital Advertising
- In This Tactic, You Will:
- Overall Marketing Strategy
- Mousetrap Model
- Goals of Early-Stage Digital Advertising
- How to Approach Digital Advertising
- Platforms
- Planning
- Budgeting
- Digital Advertising Metrics
- When Nothing Works
- Tips and Tricks
- Beyond Digital Advertising: Other Means of Marketing
- Example
- Livvi
- Summary
- Tactic 6 Sales: Early Customer Demand Generation
- In This Tactic, You Will:
- "What Does Your Pipeline Look Like?"
- Marketing and Sales Stages
- Estimated Value
- Increasing Estimated Value
- Building a Lead List
- Step 1: Identifying Target Accounts (B2B)
- Step 2: Identifying Individuals
- Writing Compelling Content
- Outreach with Experiments
- Compounding Communication Mediums
- Outbound Sales Metrics
- Beyond Outbound Outreach: Sales for Startups
- Example
- Path Technologies
- Summary.
- Stage 3 Product Development
- Tactic 7 Product Roadmap: Building Your Product's Roadmap
- In This Tactic, You Will:
- Product Vision and Strategy
- Roadmap Timeframe
- What Belongs-and What Doesn't
- Tying the Product Roadmap Back to Organizational Goals
- Summary
- Tactic 8 Design: Minimum Viable Business Product Design
- In This Tactic, You Will:
- Migrating from Inquiry Mode to Advocacy Mode
- Starting with a Sketch
- Low-Fidelity to High-Fidelity
- Value of Sharing Low-Fidelity Designs with Customers
- Components and Templates
- Building Clickable Prototypes for Software
- Avoiding Minute Details
- Example
- catalan.ai
- Summary
- Tactic 9 User Testing: Validating the Product Actually Works
- In This Tactic, You Will:
- PMR versus User Testing: One and the Same
- Sourcing Participants
- Building a Script
- Live Observed Testing
- Unmonitored User Tests
- Unmonitored Observation
- User Testing Metrics
- Beyond the Tests Themselves
- Examples
- Soundboard
- Orbit
- Summary
- Tactic 10 Engineering: Transitioning from Product Design to Development
- In This Tactic, You Will:
- Early Approaches to Technical Talent
- DIY
- Finding Your CTO
- Outsourcing
- Weighing the Options
- Levels of Technical Depth
- No-Tech MVBP
- No-Code
- Low-Code
- Leveling Up Beyond the MVBP
- Software Architecture
- Front End
- Back End
- Databases
- Cloud Providers
- Case Example: Dignitize
- Summary
- Stage 4 Resource Acquisition
- Tactic 11 Legal: Incorporation and Legal Documents for Your Startup
- In This Tactic, You Will:
- When to Incorporate
- Entity Structure
- Considerations for the Team
- Equity Split
- Representation
- Legalese: A Startup Glossary
- Legal Documents
- Summary
- Tactic 12 Finance: Path to Greatness-Building the Financial Model and Setting Up the Piggy Bank
- In This Tactic, You Will:.
- Startup Finance versus Corporate Finance
- Basic Startup Financial Literacy
- Revenue Plan
- Cost of Goods Sold
- Staffing
- Operating Expenses
- Capital Expenses
- Other Financial Inputs
- Financial Model Outputs
- Path to Profitability
- Beyond Modeling: Ongoing Monitoring with Finance Tools
- Banking
- Summary
- Tactic 13 Pitch Deck Design: Pitch Decks for Startups
- In This Tactic, You Will:
- Audience Identification
- Story Over Slides
- Revisions
- Slide Design
- Critical Components
- Tips and Tricks
- Example
- Amira Health
- Summary
- Tactic 14 Fundraising: Executing Your Venture's Fundraising Plan
- In This Tactic, You Will:
- Milestone-Based Financing
- Sources of Funding
- Running a Fundraising Process
- Building the Lead List
- Generating Leads
- Who You Already Know
- Who You Need to Know
- A Note on Who You're Targeting
- Quality Over Quantity: Doing Your Research
- Prioritization: Sequencing the Leads
- Introductions: Getting in Front of Investors You've Identified
- Requesting the Introduction
- Fundraising Assets
- Follow-up and Urgency
- Diligence Goes Two Ways
- More than Money
- Optimizing Your Time Raising Money
- Example
- Ecovent
- Summary
- Tactic 15 Hiring: Finding and Onboarding Your First Ten Employees
- In This Tactic, You Will:
- Determining Who You Need to Hire
- Hiring versus Outsourcing
- When to Hire Generalists and Specialists
- Writing the Job Description
- Sourcing Candidates
- Interviewing
- Compensation Considerations
- Benefits
- Setting New Hires up for Success
- Creating Culture
- Example
- nurtur
- Summary
- Next Steps
- Educator Materials
- Index
- EULA.
