Managing public relations business principles and tools for strategic communication
"Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function with...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Abingdon, Oxon, England ; New York, New York :
Routledge
[2023]
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| Edition: | Second edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009810647406719 |
