Essentials of Business Research Methods
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
[2023]
|
| Edición: | Fifth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009809020306719 |
Tabla de Contenidos:
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Exhibits
- Foreword
- Preface
- Acknowledgments
- Part I. Introduction
- 1. Business Research for the Twenty-First Century
- 2. Overview of the Research Process
- 3. Ethics in Business Research
- Part II. Beginning the Research Process
- 4. Defining the Research Problem and Reviewing the Literature
- 5. The Nature and Sources of Secondary Business Data
- Part III. Sampling and Data Collection
- 6. Conceptualization and Research Design
- 7. Sampling Approaches and Considerations
- 8. Methods of Collecting Primary Data
- 9. Measurement and Scaling
- 10. Questionnaire Design
- Part IV. Analysis and Interpretation of Data
- 11. Basic Data Analysis for Qualitative Research
- 12. Basic Data Analysis for Quantitative Research
- 13. Testing Hypotheses in Quantitative Research
- 14. Examining Relationships Using Correlation and Regression
- 15. Other Multivariate Techniques
- Part V. Communicating Research Results
- 16. Reporting and Presenting Research
- Index.
