The Business of the Metaverse How to Maintain the Human Element Within This New Business Reality

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors t...

Descripción completa

Detalles Bibliográficos
Otros Autores: K., Hemachandran, editor (editor), Rodriguez, Raul V., editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge [2024]
Edición:First edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009809018406719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Contributors
  • 1. Introduction to the Metaverse in Business Applications
  • 2. Evaluation and Future Impact of a Metaverse in Business
  • 3. Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems
  • 4. Digitalization Impact of the Metaverse on Humankind
  • 5. The Role of AI and the Impact of the Metaverse in Football Management and Marketing: Marketing Tactics and Strategies Used by Brands to Promote Themselves through Football Tournaments
  • 6. Brand Management in the Metaverse
  • 7. Operations Management in the Indian Premier League
  • 8. Impact of Metaverse in the Supply Chain, Logistics, and Manufacturing Sector
  • 9. Influence of Artificial Intelligence in Consumer Decision-Making Process
  • 10. Metaverse: The Pursuit to Keep the Human Element Intact in the Media and Entertainment Industry
  • 11. The Role of AI and Automation in Virtual Recruitment
  • 12. Interplay of Artificial Intelligence and the Metaverse in HR
  • 13. Artificial Intelligence and Fintech Industry-The Metaverse Adoption
  • 14. The Metaverse Technology in Revolutionizing the Insurance Industry
  • 15. Education and Metaverse
  • 16. The Role of AI in Decision Making-Marketing Strategies and How Brands Use IPL as a Marketing Platform
  • 17. Metaverse in Public Sector
  • 18. Application of Metaverse in the Automobile Industry
  • 19. AI and Human Cognizance
  • 20. Emerging Trends of AI and Digital Transactions Replacing Plastic Money in India
  • Index.