Transformed Moving to the Product Operating Model
"Help transform your business and innovate like the world's top tech companies! In Inspired, product thought leader Marty Cagan revealed thebest practices and techniques used by the top product teams operating in the product model. Next, Empowered shared the best practices and techniques u...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2024]
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| Edición: | First edition |
| Colección: | Silicon Valley Product Group series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009809016406719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Part I Introduction
- Chapter 1 Who Is This Book For?
- Chapter 2 What Is a Product Operating Model?
- What Is a Product?
- Chapter 3 Why Transform?
- A Competitive Threat
- A Compelling Prize
- Frustrated Leaders
- Chapter 4 A Typical Transformation
- A New Start
- Friction and Pushback
- Focus on Predictability
- Chapter 5 The Role of the CEO
- Chapter 6 A Guide to TRANSFORMED
- Tough Love for Product Leaders
- Part II Transformation Defined
- Chapter 7 Changing How You Build
- A Note About Agile and Agile Coaches
- Chapter 8 Changing How You Solve Problems
- Empower Teams with Problems to Solve
- Product Discovery
- True Collaboration with Stakeholders
- Outcome-Based Roadmaps
- Chapter 9 Changing How You Decide Which Problems to Solve
- Disrupting Product Planning
- Disrupting Yourselves Before You're Disrupted
- Customer-Centric Product Vision
- Insight-Driven Product Strategy
- The Role of Product Leadership
- The One Right Way?
- Part III Product Model Competencies
- Chapter 10 Product Managers
- Direct Access
- What About Domain Expertise?
- Chapter 11 Product Designers
- How the Product Works
- Product Discovery
- Chapter 12 Tech Leads
- Chapter 13 Product Leaders
- Management
- Coaching
- Staffing
- Leadership
- Product Vision
- Team Topology
- Product Strategy
- Team Objectives
- Ongoing Evangelism
- Product Ops
- The Impact of AI on Product Teams
- Chapter 14 Innovation Story: Almosafer
- Company Background
- The Problem to Solve
- Discovering the Solution
- The Results
- Part IV Product Model Concepts
- Chapter 15 Product Teams
- Principle: Empowered with Problems to Solve
- Product Leaders and Empowered Teams
- Principle: Outcomes over Output
- Principle: Sense of Ownership
- Principle: Collaboration.
- Chapter 16 Product Strategy
- Principle: Focus
- The Power of an Inspiring Product Vision
- Principle: Powered by Insights
- Principle: Transparency
- Principle: Placing Bets
- Chapter 17 Product Discovery
- Principle: Minimize Waste
- Principle: Assess Product Risks
- Assessing Ethical Risk
- Principle: Embrace Rapid Experimentation
- Principle: Test Ideas Responsibly
- Chapter 18 Product Delivery
- Principle: Small, Frequent, Uncoupled Releases
- High-Integrity Commitments
- Principle: Instrumentation
- Principle: Monitoring
- Principle: Deployment Infrastructure
- Managing Technical Debt
- Chapter 19 Product Culture
- Principle: Principles over Process
- Continuous Process Improvement
- Principle: Trust over Control
- Principle: Innovation over Predictability
- From Projects to Products
- Principle: Learning over Failure
- Chapter 20 Innovation Story: Carmax
- Company Background
- The Problem to Solve
- Discovering the Solution
- The Results
- Part V Transformation Story: Trainline
- Part VI The Product Model in Action
- Chapter 21 Partnering with Customers
- Promises
- Product Discovery
- Product Delivery
- Happy, Referenceable Customers and Business Impact
- Chapter 22 Partnering with Sales
- Chapter 23 Partnering with Product Marketing
- Market Understanding and Competitive Analysis
- Product Go-to-Market
- Key Product Decisions
- Customer Discovery Program
- Messaging and Positioning
- Customer Impact Assessment
- Pricing and Packaging
- Sales Enablement
- Chapter 24 Partnering with Finance
- Testing the Product Model
- Product and Finance Collaboration
- Requests of Finance
- Chapter 25 Partnering with Stakeholders
- Chapter 26 Partnering with Executives
- Decisions
- Outcomes
- Disagreements
- Promises
- Surprises
- Trust
- Chapter 27 Innovation Story: Gympass
- Company Background.
- The Problem to Solve
- Discovering the Solution
- The Results
- Part VII Transformation Story: Datasite
- Part VIII Transformation Techniques
- Chapter 28 Transformation Outcome
- Chapter 29 Transformation Assessment
- Overview
- Be Realistic
- Talk to All Levels
- Look for Evidence
- Look Below the Surface
- Be Kind
- High-Level Assessment
- How Products Are Built and Deployed
- How Problems Are Solved
- How You Decide Which Problems to Solve
- The Detailed Assessment
- Product Model Competencies
- Product Model Concepts
- Innovation Theatre
- Chapter 30 Transformation Tactics-Competencies
- Product Model Competencies
- New Job Definitions
- Role Balancing
- New Recruiting Practices
- Assessments and Coaching Plans
- Onboarding Programs
- Chapter 31 Transformation Tactics-Concepts
- Product Teams
- Team Chemistry
- Team Durability
- Review Team Topology
- Dealing with Distributed Teams and Remote Employees
- Product Delivery
- Product Discovery
- Driving Up Customer Interaction
- Discovery Sprints
- Hack Days
- Product Strategy
- Create Product Vision
- Create Product Strategy
- Portfolio Management
- Funding Product Teams
- Implement Team Objectives
- Product Vision or Strategy Sprints
- Product Culture
- Hack Days
- Customer Engagement
- Innovation Accounting
- Culture Retrospectives
- Chapter 32 Transformation Tactics-Adoption
- Pilot Teams
- Product Model Dimensions
- Top Down and Bottom Up
- Coaching Stakeholders
- Stakeholder Briefings
- Managing Existing Commitments
- Chapter 33 Transformation Evangelism
- The Transformation Plan
- Note on Task Ownership
- Continuous Evangelism
- The Value of Quick Wins
- Constantly Beat the Drum
- Transformation Setbacks
- Chapter 34 Transformation Help
- Managers as Coaches
- In-House Product Coaches
- External Product Coaches.
- Delivery Coaches
- Discovery Coaches
- Product Leadership Coaches
- Transformation Coaches
- Finding a Product Coach
- Product Coach: Gabrielle Bufrem
- Path to Product
- Journey to Coaching
- Product Coach: Hope Gurion
- Path to Product
- Journey to Coaching
- Product Coach: Margaret Hollendoner
- Path to Product
- Journey to Coaching
- Product Coach: Stacey Langer
- Path to Product
- Journey to Coaching
- Product Coach: Dr. Marily Nika
- Path to Product
- Journey to Coaching
- Product Coach: Phyl Terry
- Path to Product
- Journey to Coaching
- Product Coach: Petra Wille
- Path to Product
- Journey to Coaching
- Chapter 35 Innovation Story: Datasite
- Company Background
- The Problem to Solve
- Discovering the Solution
- The Results
- Part IX Transformation Story: Adobe
- Part X Overcoming Objections
- Chapter 36 Objections from Customers
- Chapter 37 Objections from Sales
- Chapter 38 Objections from the CEO and Board
- Chapter 39 Objections from Line of Business
- Chapter 40 Objections from Customer Success
- Chapter 41 Objections from Marketing
- Chapter 42 Objections from Finance
- Chapter 43 Objections fromHR/People Ops
- Chapter 44 Objections from the CIO
- Chapter 45 Objections from the PMO
- Chapter 46 Objections from Inside Product
- Chapter 47 Innovation Story: Kaiser Permanente
- Company Background
- The Problem to Solve
- Discovering the Solution
- The Results
- Part XI Conclusion
- Chapter 48 Keys to Successful Transformation
- 1. The Role of the CEO
- 2. The Role of Technology
- 3. Strong Product Leaders
- 4. True Product Managers
- 5. Professional Product Designers
- 6. Empowered Engineers
- 7. Insights-Based Product Strategy
- 8. Stakeholder Collaboration
- 9. Continuous Evangelization of Outcomes
- 10. Corporate Courage
- But What Can I Do?.
- Chapter 49 Innovation Story: Trainline
- Company Background
- The Problem to Solve
- Discovering the Solution
- The Results
- Learning More
- Acknowledgments
- About the Authors
- EULA.
