Cita APA (7a ed.)

Lovelock, C. H., & Weinberg, C. B. (1990). Public & nonprofit marketing: Readings & cases (Second edition.). The Scientific Press.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Charles B. Weinberg. Public & Nonprofit Marketing: Readings & Cases. Second edition. South San Francisco, CA: The Scientific Press, 1990.

Cita MLA (9a ed.)

Lovelock, Christopher H., y Charles B. Weinberg. Public & Nonprofit Marketing: Readings & Cases. Second edition. The Scientific Press, 1990.