Consumer Data Research
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
UCL Press
2018
2018. |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009803338306719 |
