A handbook of management techniques a comprehensive guide to achieving managerial excellence and improved decision making
A useful companion for managers, as well as an ideal reference for business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here co...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Kogan Page
2006.
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| Edición: | 3, Revised |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009799103006719 |
Tabla de Contenidos:
- Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing
- 23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin
