Minority influence and innovation antecedents, processes and consequences
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hove, East Sussex ; New York, N.Y. :
Psychology Press
2010.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798325506719 |
Tabla de Contenidos:
- pt. 1. Introduction
- pt. 2. Processes and theoretical issues
- pt. 3. Factors affecting majority and minority influence
- pt. 4. Dynamic interplay between majority and minority factions
- pt. 5. Epilogue.
