The psychology of entertainment media blurring the lines between entertainment and persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, NJ :
Lawrence Erlbaum
c2004.
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| Edición: | 1st ed |
| Colección: | Advertising and consumer psychology.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798107006719 |
