The business of culture : strategic perspectives on entertainment and media

The business of culture strategic perspectives on entertainment and media

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. T...

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Detalles Bibliográficos
Otros Autores: Lampel, Joseph (-), Shamsie, Jamal, Lant, Theresa K.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Mahwah, NJ : Lawrence Erlbaum Assoicates 2006.
Edición:1st ed
Colección:Series in Organization and Management
Materias:
Culture > Economic aspects > Congresses.
Cultural industries > Congresses.
Popular culture > Economic aspects > Congresses.
Industries > Social aspects > Congresses.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798053806719

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