The business of culture strategic perspectives on entertainment and media
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. T...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Mahwah, NJ :
Lawrence Erlbaum Assoicates
2006.
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| Edition: | 1st ed |
| Series: | Series in Organization and Management
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798053806719 |
