Sex in advertising perspectives on the erotic appeal

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the followi...

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Detalles Bibliográficos
Otros Autores: Reichert, Tom (-), Lambiase, Jacqueline
Formato: Libro electrónico
Idioma:Inglés
Publicado: Mahwah, New Jersey : Lawrence Erlbaum Associates 2003.
Edición:1st ed
Colección:LEA's communication series.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798006606719

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