Sex in advertising perspectives on the erotic appeal

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the followi...

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Bibliographic Details
Other Authors: Reichert, Tom (-), Lambiase, Jacqueline
Format: eBook
Language:Inglés
Published: Mahwah, New Jersey : Lawrence Erlbaum Associates 2003.
Edition:1st ed
Series:LEA's communication series.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798006606719

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