Maximum influence the 12 universal laws of power persuasion
""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income""
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
American Management Association
c2004.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009797967306719 |
Table of Contents:
- Introduction
- The power of persuasion
- The 12 universal laws of power persuasion
- Law of dissonance
- Law of obligation
- Law of connectivity
- Law of social validation
- Law of scarcity
- Law of verbal packaging
- Law of contrast
- Law of expectations
- Law of involvement
- Law of esteem
- Law of association
- Law of balance
- Your pre-persuasion checklist
- Epilogue.
