Kretek Capitalism : Making, Marketing, and Consuming Clove Cigarettes in Indonesia

Kretek Capitalism Making, Marketing, and Consuming Clove Cigarettes in Indonesia

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Indonesia is the world's second-largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes...

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Bibliographic Details
Main Author: Welker, Marina, author (author)
Format: eBook
Language:Inglés
Published: Berkeley, CA : University of California Press [2024]
Edition:1st ed
Series:Atelier: Ethnographic Inquiry in the Twenty-First Century Series
Subjects:
Capitalism > Indonesia.
Cigarette industry > Indonesia.
Clove (Spice) > Indonesia.
Labor > Indonesia.
Tobacco use > Indonesia.
Tobacco workers > Indonesia.
SOCIAL SCIENCE / Anthropology / Cultural & Social.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009796440006719
Table of Contents:
  • Frontmatter
  • Contents
  • Illustrations
  • Acknowledgments
  • Introduction
  • 1 Kretek Agriculture: Hierarchy and Subjugation
  • 2 Hand-Rolling Kretek: Class and Gender Paternalism
  • 3 Machine-Rolling Kretek: Gamification and Individualization
  • 4 Branding Kretek: Influence and Creativity in the Gig Economy
  • 5 Selling Kretek: Co-opting Independent Retail
  • 6 Smoking Kretek: Industry Victims and Commodity Patriots
  • Epilogue
  • Notes
  • References
  • Index

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