Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI

Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing...

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Detalles Bibliográficos
Otros Autores: Zaidi Neha, editor (editor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress 2024.
Edición:1st ed. 2024.
Materias:
Artificial intelligence.
Artificial intelligence > Data processing.
Marketing.
Telemarketing.
Internet marketing.
Consumer behavior.
Marketing research.
Business intelligence.
Artificial Intelligence.
Data Science.
Digital Marketing.
Consumer Behavior.
Market Research and Competitive Intelligence.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009790331306719
Tabla de Contenidos:
  • Chapter 1: Case Study: Using Social Media for improving Customer Engagement
  • Chapter 2: Applying AI for Product Life Cycle Management
  • Chapter 3: Empowering Customer Experience with AI Tools and Technologies
  • Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials
  • Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry
  • Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach
  • Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms
  • Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing
  • Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students.
  • Chapter 10: Content Generated by Netflix: Scoping Review and Analysis
  • Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences
  • Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success
  • Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis
  • Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value
  • Chapter 15: Boom of Artificial Intelligence in food industry
  • Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts.

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