Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI

Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing...

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Bibliographic Details
Other Authors: Zaidi Neha, editor (editor)
Format: eBook
Language:Inglés
Published: Berkeley, CA : Apress 2024.
Edition:1st ed. 2024.
Subjects:
Artificial intelligence.
Artificial intelligence > Data processing.
Marketing.
Telemarketing.
Internet marketing.
Consumer behavior.
Marketing research.
Business intelligence.
Artificial Intelligence.
Data Science.
Digital Marketing.
Consumer Behavior.
Market Research and Competitive Intelligence.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009790331306719

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