APA (7th ed.) Citation

Kotler, P., Armstrong, G., & Balasubramanian, S. (2024). Principles of marketing (Nineteenth edition, global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing. Nineteenth edition, global edition. Harlow: Pearson Education, 2024.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. Nineteenth edition, global edition. Pearson Education, 2024.