NFTs for Business A Practical Guide to Harnessing Digital Assets
Move beyond the tech jargon and the hype of non-fungible tokens (NFT)s and become empowered to think through solutions to solve your specific business problems. NFTs are important because they enable the manipulation of digital assets in ways that are closer to the way we manipulate physical assets....
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress L. P.
2023.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009786707606719 |
Tabla de Contenidos:
- Intro
- Table of Contents
- About the Authors
- Acknowledgments
- Introduction
- Chapter 1: Problems Solved by NFTs
- Introduction
- Scarcity
- Ownership
- Authenticity
- Provenance
- Royalties
- Summary
- Chapter 2: The Technology Behind NFTs
- Blockchain Basics
- Addressing Obstacles
- Cryptography and Encryption
- Smart Contracts
- Summary
- Chapter 3: Creating and Selling NFTs
- Characteristics
- Variables
- Intrinsic Variables
- Extrinsic Variables
- Utility
- Additional Variable Functions
- File Size
- Storage Considerations
- Content and Chain Selection
- Wallets
- Marketplaces
- Buying and Selling Basics
- Selecting a Marketplace
- Transaction Details
- Selling
- Minting and Whitelisting
- Summary
- Chapter 4: NFT Disruption and Innovation in the Art World
- The Rise of NFTs in the Art World
- Early NFT Art Projects and Impact on the Art World
- The Adoption of NFTs by Established Artists and Brands
- The Benefits of NFTs for Artists and Collectors
- Financial Benefits
- Provenance and Authentication
- Expanding Opportunities for Emerging Artists Through Democratization
- The Appeal of Digital Art for Collectors
- Controversies Surrounding NFTs in the Art World
- Environmental Concerns
- Artistic Integrity and Authenticity
- Commodification of Art and Culture
- Exclusivity and Accessibility
- Strategies for Artists and Collectors
- Summary
- Chapter 5: The Gaming Industry and NFTs
- Games' Approaches to NFTs
- Publishers' Approaches to NFTs
- Benefits of Blockchain Gaming
- Security and Censorship Resistance
- Interoperability and Monetization
- Review
- Summary
- Chapter 6: The Music Industry and NFTs
- NFTs and the Music Industry: An Evolving Love Story
- For Musicians: Control, Compensation, and Connection
- For Fans: Exclusivity, Ownership, and Investment.
- Shifting Power Dynamics and Redefining Fan Culture
- Developing the Strategy
- Defining the NFT Opportunity
- Crafting an NFT Strategy
- Considering the Risks and Mitigating Them
- Music NFT Marketplaces to Consider (as of 2023)
- Summary
- Chapter 7: Other Use Cases
- Understanding NFTs
- The Methodology
- Applications and Use Cases
- Events
- Food and Drink
- Fashion
- Supply Chain
- Summary
- Chapter 8: The Future of NFTs
- A Tale of Three Webs
- Back to the Future
- Beyond the Hype
- Art and Collectibles
- Music and Entertainment
- Gaming and Virtual Worlds
- Fractional Ownership and Liquidity
- Digital Identity and Personal Branding
- Challenges and Potential Solutions
- Lack of Awareness and Education
- Trust and Verification
- Market Speculation and Volatility
- Technical Complexity
- Scalability and Network Congestion
- Copyright and Intellectual Property Challenges
- Environmental Concerns
- Summary
- Chapter 9: Uncovering Trends and Other Applications of NFTS
- NFTs and the Future of Intellectual Property Rights
- NFTs in Real Estate and Physical Assets
- NFTs and Decentralized Finance (DeFi)
- Future NFT Platforms
- NFTs and the Metaverse
- What to Watch For
- Summary
- Glossary
- Index.
