Hyperconsumption corporate marketing vs. the planet
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blit...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge
[2022]
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009785408106719 |
Tabla de Contenidos:
- Introduction: Human Beings Not Customers Section 1: The Corporate Marketing Machine 1.Original Sin: The Spawning of Corporate Marketing 2.Advertising and the Art of Organised Lying 3.The Machinery of Marketing 4.Grooming the Next Generation 5.Surveillance Capitalism 6.Marketing, Power and the Demise of Democracy Section 2: We Shall Overcome 7.Deep in my Heart 8.We'll Walk Hand in Hand 9.The Whole Wide World Around
