Transforming relationship marketing : strategies and business models in the digital age

Transforming relationship marketing strategies and business models in the digital age

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relations...

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Detalles Bibliográficos
Otros Autores: Thaichon, Park, editor (editor), Ratten, Vanessa, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Routledge 2021.
Edición:1st edition
Colección:Routledge advances in management and business studies.
Materias:
Relationship marketing.
Relationship marketing > Technological innovations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009785404206719
Tabla de Contenidos:
  • 1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2.Risks and Barriers towards Organ Donation: Strategies to move forward from Relationship Marketing Perspectives, Amani Alsalem and Sara Quach 3.Multi-generation Sponsorship. Awareness, Attitudes and Purchase Intentions in successive generations, Konstantinos Koronios, Panagiotis Dimitropoulos, John Douvis, Andreas Papadopoulos, Marios-Daniil Papaloukas, Vanessa Ratten 4.Digital Banking and Customer Satisfaction: The Nigerian Perspective, Oluchukwu Jones Mordi, Ade Oriade, Yong Wang and Victor Atiase 5. The Role of Religiosity in Collaborative Consumption Behavior, Soha Abutaleb, Noha Elbassiouny, Sara Hamed 6. Customer perceptions in Possession Processing Services: Factors and indicators of behavioral loyalty, Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun and Sara Quach 7. Athlete entrepreneurs: Relationship marketing through collaborativeion, <I>Vanessa Ratten and Park Thaich</I><B>8. </B>Relationship Marketing through Error Management and Organizational Performance
  • Does it matter? <I>Margarida Oliveira, Susana Rodrigues, Eulália Santos and Isabel Miguel </I><B>9.</B> Relationship marketing in the digital age,<I> Vanessa Ratten and Tanvir Ahmed 10.Online Retailing and Relationship Marketing: The Current Landscape and Future Developments, <I>Park Thaichon, Maria Dharmesti, Sara Quach, Gajendra Liyanaarachchi, Scott Weaven, Vanessa Ratten

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