Social brand management in a post COVID-19 era
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others s...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Abingdon, Oxon ; New York, NY :
Routledge
2023.
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| Colección: | Routledge focus on business and management.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009784626606719 |
