Social brand management in a post COVID-19 era
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge
2023.
|
| Series: | Routledge focus on business and management.
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009784626606719 |
