The power of experiments : decision making in a data-driven world

The power of experiments decision making in a data-driven world

"Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments- also known as randomized controlled trials- designed to test the impact of different online experiences. O...

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Detalles Bibliográficos
Otros Autores: Luca, Michael, autor (autor), Bazerman, Max H., autor
Formato: Libro
Idioma:Inglés
Publicado: Cambridge, Massachusetts : The MIT Press 2021
Edición:First MIT Press paperback edition 2021
Colección:Business book summary
Materias:
Economia > Aspectes psicològics
Economia experimental
Decisió, Presa de
Psicologia
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009782140106719
Tabla de Contenidos:
  • Preface
  • Acknowledgments
  • Dedication
  • Part I: Breaking Out of the Lab
  • The Power of Experiments
  • A Quick Aside: The Anatomy of an Experiment
  • The Book of Daniel
  • Fifteen Centuries Later
  • The Rise of Experiments in Psychology and Economics
  • A Brief History of Experimental Psychology
  • Experimental and Behavioral Economics
  • Economics Meets Psychology
  • Behavioral Economics Emerges as a Field
  • The Rise of Field Experiments
  • The Rise of Behavioral Experiments in Policymaking
  • Nudging
  • The Nuance behind Behavioral Insights
  • The Link between Experiments and Nudging
  • Back to the Nudge Unit
  • Part II: Experiments in the Tech Sector
  • From the Behavioral Insights Team to Booking.com
  • Five Key Barriers to Experimentation
  • The Case of Google
  • Experimental Infrastructure at Booking.com
  • The Returns on Experimentation
  • #AirbnbWhileBlack
  • The New Yorker Updates Its Cartoon
  • Airbnb's Moral Wiggle Room
  • #AirbnbWhileBlack
  • Airbnb Makes Design Changes
  • Satisfied with the Changes?
  • The Broader Value of Experiments
  • eBay's 50 Million Advertising Mistake
  • Why Correlations are Misleading: Evidence from eBay
  • The eBay Ads Experiment
  • The Return to Yelp Ads
  • Deep Discounts at Alibaba
  • From Data to Decisions
  • Shrouded Fees at StubHub
  • To Shroud Fees or Not to Shroud?
  • The Results
  • From Data to Decisions
  • Market-Level Experiments at Uber
  • How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool
  • The Facebook Blues
  • The Debbie Downer Effect
  • Mad, Not Sad
  • Toward Greater Transparency
  • Broader Lessons from Tech Experiments
  • Part III: Experimenting for the Social Good
  • Behavioral Experiments for the Social Good
  • The Diffusion of Behavioral Insight Units
  • Transforming Advice on Getting Out the Vote
  • Healthy, Wealthy, and Wise
  • Wise
  • Wealthy
  • ... and Healthy
  • The Behavior Change for Good Project
  • Katy and Angela
  • Ambitious Goals
  • From Dream to Reality
  • Nudging to Improve Health
  • The BCFG Launch
  • The Ethics of Experimentation
  • Experimentation When Incentives Are Not Aligned
  • Experiment Aversion
  • The Moral Imperative to Experiment
  • A Final Case for Experiments and Some Concluding Lessons

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