The power of experiments decision making in a data-driven world

"Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments- also known as randomized controlled trials- designed to test the impact of different online experiences. O...

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Detalles Bibliográficos
Otros Autores: Luca, Michael, autor (autor), Bazerman, Max H., autor
Formato: Libro
Idioma:Inglés
Publicado: Cambridge, Massachusetts : The MIT Press 2021
Edición:First MIT Press paperback edition 2021
Colección:Business book summary
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009782140106719

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