7 secrets of highly effective social impact communicators how to grow your influence to solve society's most pressing challenges
Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn't something most people learn in college. This book p...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Berkeley, CA :
Apress L. P.
2023.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009781238506719 |
Table of Contents:
- Intro
- Table of Contents
- About the Author
- About the Technical Reviewer
- Acknowledgments
- Introduction
- Chapter 1: Secret #1: Highly effective social impact communicators ... care both about the words and the mission
- Define the mission and why it matters to you
- A word about technical skill
- Harness the power of purpose
- Curiosity drives you to keep discovering new facets of the mission
- Part 1: Commit nothing to memory save impressions and a handful of key insights
- Part 2: Do your homework about that social impact issue
- Part 3: Ask experts directly to fully understand the context
- Know yourself best to be the best mission-bearer
- Practical ways to put your social impact mission before the words you use
- 1. Understand what's at stake
- 2. Understand what's at risk
- 3. Crave a brighter world with better opportunities
- 4. Feel compelled to bring others alongside you
- 5. Fuse communication and leadership together
- 6. Clarify your vision and talk about it
- The mission reminds you social impact is achievable
- Key Questions
- Chapter 2: Secret #2: Highly effective social impact communicators ... are astute translators inside and outside of their organizations
- Navigate friction with the future in mind
- Get comfortable standing out as a translator
- Why social impact communicators must learn to translate among parties-and how
- … Understand and recognize the worldviews and unique sectoral cultures of different stakeholder types
- Private-sector businesses
- Nonprofits
- Government agencies
- … See both sides of an issue
- … Explain a complex issue in ways many can understand
- … Define your personal views on the social impact issues you help solve
- … Build the most compelling case in partnership with others
- … Stay humble and stay focused on the mission.
- … Mold exactly the right team for the work you're doing
- … Achieve diverse social impact outcomes across different industries amid rapid change
- … Find a home within your organization and among your peers at last
- How translation has served my social impact journey so far
- Key Questions
- Chapter 3: Secret #3: Highly effective social impact communicators ... leverage the strength of personal and organizational values to tell compelling stories
- The place where values come from is the workshop inside your head-and inside your organization
- What power do values really have?
- Define the solutions you offer as a social impact communicator
- Writing
- Editing
- Facilitating
- Leading
- Empowering
- Building
- Want to be more effective? Pair the right value(s) to the right social impact solutions
- Why you must keep adding values to your toolbox
- But what if you encounter a situation where your values could be compromised?
- Define your "actions accompanying values"-when X happens, I will do Y
- What to do when values conflict: Understand, align as possible, and influence
- Learn to discover others' values quickly-and work toward them together
- Embrace a bigger worldview than you thought possible
- Key Questions
- Chapter 4: Secret #4: Highly effective social impact communicators ... embrace the renewable fuel of teamwork
- Burnout is real in social impact communication, even though we're so focused on the mission we ignore it
- Strategies for strengthening your social impact team by reversing the status quo
- Status quo: Conduct meetings that crush the soul
- Your choice: Conduct meetings that embolden and launch
- Status quo: Cast a vision only you can see
- Your choice: Co-create your vision with your team
- Status quo: Set deadlines impossible from the word "go"
- Your choice: Set realistic and flexible deadlines.
- Status quo: Treat people like commodities-all alike
- Your choice: Put people first, work together, and make something great
- Status quo: Celebrate statistics only, not accompanying success stories
- Your choice: Celebrate stories of impact underpinned by data
- How to foster a mindful and impactful team using the PURSUE framework
- Positive
- Understandable
- Relatable
- Stalwart
- Useful
- Enthusiastic
- When the going gets tough, turn to daily micro habits to get unstuck and get going
- Micro Habit #1: Great teams embrace the work and one another, flaws and all
- Micro Habit #2: Great teams overpower the isolation and misunderstood nature of social impact work
- Micro Habit #3: Great teams know one another personally as well as professionally
- Micro Habit #4: Great teams draw energy from complementary capabilities
- Micro Habit #5: Great teams show gratitude before attitude-there's nothing to prove until you have something to prove
- Micro Habit #6: Great teams navigate complexity with calm, not chaos
- Micro Habit #7: Great teams seek cohesion rather than full clarity-people feel part of something great, even external partners
- Micro Habit #8: Great teams champion honesty, admit when things could be better, and work to make it so
- Teamwork is only renewable to the extent you invest in it
- Key Questions
- Chapter 5: Secret #5: Highly effective social impact communicators ... reframe every setback as the crest of a hill
- New insights yield new direction-and the potential for disorienting doubt
- Crest-climbing insight No. 1: Hills provide unprecedented perspective
- Crest-climbing insight No. 2: Each hill must be tackled differently, though there are patterns
- Crest-climbing insight No. 3: Once you've defined what's hard, you can determine what's possible.
- Crest-climbing insight No. 4: Your flawed fear needs a free ride home
- Crest-climbing insight No. 5: You can't climb all the hills today
- Great social impact communicators build a resilient mindset to keep going in the face of adversity
- Act with integrity
- Lead with humility
- Be scientific in your approach
- Stay skeptical
- Communicate with transparency and openness
- After your hike past the crest, learn to navigate the cloud forest beyond
- Wait
- Analyze
- Take Gratitude
- Evaluate Options
- Run Again
- The watchout and the opportunity
- Key Questions
- Chapter 6: Secret #6: Highly effective social impact communicators … cede perfection to the messy reality of change-making
- How messy looks for social impact communicators
- Paint the vision, not Van Gogh
- Why you should embrace satisfied persistence rather than perfection
- Stop trying to tie up all the loose ends
- Move ahead instead of around in circles
- When the dust flies, remember it will settle
- Capture attention and direct focus rather than sowing chaos
- Turn panic into peaceful action
- Guard the silent moments
- Engage in regular conversation that sparks ideas and opportunities
- Trade predictability for adaptability
- Key Questions
- Chapter 7: Secret #7: Highly effective social impact communicators … build personal and professional legacies that outlive them and their careers
- First principles of legacy building for social impact communicators
- Principle No. 1: Legacy is the ripple effect of our actions
- Principle No. 2: Legacy is shiftable, not set in stone
- Principle No. 3: Legacy exists beyond our lifetime
- Principle No. 4: Legacy can be a blessing or a byword
- Principle No. 5: Legacy persists in the background
- How you can create a legacy that outlives you
- Legacy Builder 1: Give away your grace and mercy liberally.
- Legacy Builder 2: Guard your time and share it so it aligns with your values and the mission
- Legacy Builder 3: Be honest with yourself and others about who you really are
- Legacy Builder 4: Focus on actions that hold true 500 years from now
- Legacy Builder 5: Seek forgiveness over apologies
- Legacy Builder 6: Be slow yet deliberate, not fast and reckless
- Legacy Builder 7: Bring trusted partners into your inner circle
- Legacy Builder 8: Help others remember the promise of their own multigenerational dream
- Ask the experts: How can social impact communicators build personal and professional legacies that outlive them and their careers?
- Some final thoughts on legacy and the journey before you
- Key Questions
- Chapter 8: Some helpful resources for social impact communicators
- Recommended Reading
- Index.
