Principles of Marketing, an Asian Perspective

Principles of Marketing, an Asian Perspective

For principles of marketingcourses that require a comprehensive text. Learn how to create value throughcustomer connections and engagement The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make tr...

Descripción completa

Detalles Bibliográficos
Autor principal: Kotler, Philip (-)
Otros Autores: Armstrong, Gary, Swee-Hoon, Ang, Siew-Meng, Leong, Chin-Tiong, Tan, Yau, Oliver
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow : Pearson Education, Limited 2022.
Edición:5th ed
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009771835906719

Ejemplares similares

Ejemplares similares