Cita APA (7a ed.)

Kotler, P., Armstrong, G., Swee-Hoon, A., Siew-Meng, L., Chin-Tiong, T., & Yau, O. (2022). Principles of Marketing, an Asian Perspective (5th ed.). Pearson Education, Limited.

Cita Chicago Style (17a ed.)

Kotler, Philip, Gary Armstrong, Ang Swee-Hoon, Leong Siew-Meng, Tan Chin-Tiong, y Oliver Yau. Principles of Marketing, an Asian Perspective. 5th ed. Harlow: Pearson Education, Limited, 2022.

Cita MLA (9a ed.)

Kotler, Philip, et al. Principles of Marketing, an Asian Perspective. 5th ed. Pearson Education, Limited, 2022.