Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands

Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands

"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--

Bibliographic Details
Main Author: Kingsley, Mark (-)
Format: eBook
Language:Inglés
Published: Minneapolis : Quarto Publishing Group USA 2023.
Edition:1st ed
Series:Rockport Universal Series
Subjects:
Branding (Marketing)
New products.
Brand name products.
Advertising > Management.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009770738706719
Description
Summary:"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--
Item Description:Includes index.
Physical Description:1 online resource (259 pages)
ISBN:9780760378212

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