Cita APA (7a ed.)

Kingsley, M. (2023). Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands. Quarto Publishing Group USA.

Cita Chicago Style (17a ed.)

Kingsley, Mark. Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands. Minneapolis: Quarto Publishing Group USA, 2023.

Cita MLA (9a ed.)

Kingsley, Mark. Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands. Quarto Publishing Group USA, 2023.