E-Commerce 2021-2022 : Business, Technology and Society

E-Commerce 2021-2022 Business, Technology and Society

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce todayLi...

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Detalles Bibliográficos
Autor principal: Laudon, Kenneth (-)
Otros Autores: Traver, Carol
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow : Pearson Education, Limited 2021.
Harlow, England : 2022.
Edición:17th ed
Materias:
Marketing
Libros electrónicos.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009767115806719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Preface
  • Acknowledgments
  • Brief Contents
  • Contents
  • Part 1: Introduction to E-commerce
  • Chapter 1: Introduction to E-Commerce
  • Learning Objectives
  • Everything on Demand: The "Uberization" of E-commerce
  • 1.1 The First Thirty Seconds: Why You Should Study E-commerce
  • 1.2 Introduction to E-commerce
  • What Is E-commerce?
  • The Difference Between E-commerce and E-business
  • Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform
  • Major Trends in E-commerce
  • Insight on Technology: Will Apps Make the Web Irrelevant?
  • 1.3 Unique Features of E-commerce Technology
  • Ubiquity
  • Global Reach
  • Universal Standards
  • Richness
  • Interactivity
  • Information Density
  • Personalization and Customization
  • Social Technology: User-Generated Content and Social Networks
  • 1.4 Types of E-commerce
  • Business-to-Consumer (B2C) E-commerce
  • Business-to-Business (B2B) E-commerce
  • Consumer-to-Consumer (C2C) E-commerce
  • Mobile E-commerce (M-commerce)
  • Social E-commerce
  • Local E-commerce
  • 1.5 E-commerce: A Brief History
  • E-commerce 1995-2000: Invention
  • E-commerce 2001-2006: Consolidation
  • E-commerce 2007-Present: Reinvention
  • Assessing E-commerce: Successes, Surprises, and Failures
  • Insight on Business: Rocket Internet
  • 1.6 Understanding E-commerce: Organizing Themes
  • Technology: Infrastructure
  • Business: Basic Concepts
  • Society: Taming the Juggernaut
  • Insight on Society: Facebook and the Age of Privacy
  • 1.7 Academic Disciplines Concerned with E-commerce
  • Technical Approaches
  • Behavioral Approaches
  • 1.8 Careers in E-commerce
  • The Company
  • Position: Category Specialist in the E-commerce Retail Program
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 1.9 Case Study: Puma Goes Omni.
  • 1.10 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 2: E-Commerce Business Strategies
  • Learning Objectives
  • Australia's Canva Grows from Startup to Super Unicorn
  • 2.1 E-commerce Business Models
  • Introduction
  • Eight Key Elements of a Business Model
  • Value Proposition
  • Revenue Model
  • Market Opportunity
  • Insight on Business: OpenRice Brings Social E-commerce to the Table
  • Competitive Environment
  • Competitive Advantage
  • Market Strategy
  • Organizational Development
  • Management Team
  • Raising Capital
  • Insight on Society: Crowdfunding Takes Off
  • Categorizing E-commerce Business Models: Some Difficulties
  • 2.2 Major Business-to-Consumer (B2C) Business Models
  • E-tailer
  • Community Provider
  • Content Provider
  • Portal
  • Insight on Technology: Connected Cars and the Future of E-commerce
  • Transaction Broker
  • Market Creator
  • Service Provider
  • 2.3 Major Business-to-Business (B2B) Business Models
  • E-distributor
  • E-procurement
  • Exchanges
  • Industry Consortia
  • Private Industrial Networks
  • 2.4 How E-commerce Changes Business: Strategy, Structure, and Process
  • Industry Structure
  • Industry Value Chains
  • Firm Value Chains
  • Firm Value Webs
  • Business Strategy
  • E-commerce Technology and Business Model Disruption
  • 2.5 Careers in E-commerce
  • The Company
  • Position: Assistant Manager of E-business
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 2.6 Case Study: Weathering the Storm: Twitter Tweaks Its Business Model
  • 2.7 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Part 2: Technology Infrastructure for E-commerce
  • Chapter 3: E-Commerce Infrastructure
  • Learning Objectives
  • The Covid-19 Pandemic: Will the Internet Break?
  • 3.1 The Internet: Technology Background.
  • The Evolution of the Internet: 1961-The Present
  • The Internet: Key Technology Concepts
  • Packet Switching
  • Transmission Control Protocol/Internet Protocol (TCP/IP)
  • IP Addresses
  • Domain Names, DNS, and URLs
  • Client/Server Computing
  • The Mobile Platform
  • The Internet "Cloud Computing" Model: Hardware and Software as a Service
  • Other Internet Protocols and Utility Programs
  • 3.2 Internet Infrastructure and Access
  • The Internet Backbone
  • Internet Exchange Points
  • Tier 3 Internet Service Providers
  • Campus/Corporate Area Networks
  • Mobile Internet Access
  • Telephone-based versus Computer Network-based Wireless Internet Access
  • Other Innovative Internet Access Technologies: Drones, Balloons, and White Space
  • The Internet of Things
  • Insight on Business: The Internet of Everything: Opportunities and Challenges
  • Who Governs the Internet?
  • 3.3 The Web
  • Insight on Society: Government Regulation and Surveillance of the Internet
  • Hypertext
  • Markup Languages
  • HyperText Markup Language (HTML)
  • eXtensible Markup Language (XML)
  • Web Servers and Clients
  • Web Browsers
  • 3.4 The Internet and the Web: Features and Services
  • Communication Tools
  • E-mail
  • Messaging Applications
  • Online Message Boards
  • Internet Telephony
  • Videoconferencing, Video Chatting, and Telepresence
  • Search Engines
  • Insight on Technology: Zoom in the Midst of the Pandemic
  • Downloadable and Streaming Media
  • Web 2.0 Applications and Services
  • Online Social Networks
  • Blogs
  • Wikis
  • Virtual Reality and Augmented Reality
  • Intelligent Digital Assistants
  • 3.5 Mobile Apps: The Next Big Thing Is Here
  • Platforms for Mobile Application Development
  • App Marketplaces
  • 3.6 Careers in E-commerce
  • The Company
  • Position: E-commerce Specialist
  • Qualifications/Skills
  • Preparing for the Interview.
  • Possible First Interview Questions
  • 3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand
  • 3.8 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 4: Building an E-Commerce Presence
  • Learning Objectives
  • Scratch Builds an E-commerce Presence from "Scratch
  • 4.1 Imagine Your E-commerce Presence
  • What's the Idea? (The Visioning Process)
  • Where's the Money: Business and Revenue Model
  • Who and Where Is the Target Audience?
  • What Is the Ballpark? Characterize the Marketplace
  • Where's the Content Coming From?
  • Know Yourself: Conduct a SWOT Analysis
  • Develop an E-commerce Presence Map
  • Develop a Timeline: Milestones
  • How Much Will This Cost?
  • 4.2 Building an E-commerce Presence: A Systematic Approach
  • The Systems Development Life Cycle
  • Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements
  • System Design: Hardware and Software Platforms
  • Building the System: In-house Versus Outsourcing
  • Insight on Business: OVH Takes E-commerce to the Clouds
  • Testing the System
  • Implementation, Maintenance, and Optimization
  • Alternative Web Development Methodologies
  • 4.3 Choosing Software
  • Simple versus Multi-tiered Website Architecture
  • Web Server Software
  • Site Management Tools
  • Dynamic Page Generation Tools
  • Application Servers
  • E-commerce Merchant Server Software Functionality
  • Online Catalog
  • Shopping Cart
  • Credit Card Processing
  • Merchant Server Software Packages (E-commerce Software Platforms)
  • Choosing an E-commerce Software Platform
  • 4.4 Choosing Hardware
  • Right-Sizing Your Hardware Platform: The Demand Side
  • Right-Sizing Your Hardware Platform: The Supply Side
  • 4.5 Other E-commerce Site Tools
  • Website Design: Basic Business Considerations
  • Tools for Search Engine Optimization.
  • Tools for Interactivity and Active Content
  • Java, Java Server Pages (JSP), and JavaScript
  • Active Server Pages (ASP) and ASP.NET
  • ColdFusion
  • PHP, Ruby on Rails (RoR), and Django
  • Other Design Elements
  • Personalization Tools
  • The Information Policy Set
  • 4.6 Developing a Mobile Website and Building Mobile Applications
  • Insight on Society: Designing for Accessibility
  • Planning and Building a Mobile Presence
  • Mobile Presence: Design Considerations
  • Cross-Platform Mobile App Development Tools
  • Mobile Presence: Performance and Cost Considerations
  • 4.7 Careers in E-commerce
  • The Company
  • Position: UX Designer
  • Insight on Technology: Klook Sets Its Sights on New Vistas
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 4.8 Case Study: Skyscanner: The One-stop Travel Platform
  • 4.9 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 5: E-Commerce Security and Payment Systems
  • Learning Objectives
  • Ransomware: The New Business of Hostage-Taking
  • 5.1 The E-commerce Security Environment
  • The Scope of the Problem
  • The Underground Economy Marketplace: The Value of Stolen Information
  • What Is Good E-commerce Security?
  • Dimensions of E-commerce Security
  • The Tension Between Security and Other Values
  • Security versus Ease of Use
  • Public Safety and the Criminal Uses of the Internet
  • 5.2 Security Threats in the E-commerce Environment
  • Malicious Code
  • Potentially Unwanted Programs (PUPs)
  • Phishing
  • Hacking, Cybervandalism, and Hacktivism
  • Data Breaches
  • Credit Card Fraud/Theft
  • Insight on Society: The Marriott Data Breach
  • Identity Fraud
  • Spoofing, Pharming, and Spam (Junk) Websites
  • Sniffing and Man-in-the-Middle Attacks
  • Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks
  • Insider Attacks.
  • Poorly Designed Software.

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