The use of consumer neuroscience in aroma marketing
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the ro...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Leiden ; Boston :
Brill | Wageningen Academic
2021.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009766132206719 |
