Unleashing the power of UX analytics proven techniques and strategies for uncovering user insights to deliver a delightful user experience
Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your understanding of qualitative and quantitative analysis for succe...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Birmingham, England :
Packt Publishing
[2023]
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009764838906719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright and Credits
- Dedications
- Foreword
- Contributors
- Table of Contents
- Preface
- Part 1: Introduction to UX Analytics
- Chapter 1: Understanding the Fundamentals of User Experience
- Getting familiar with UX
- Busting the myths about UX
- Understanding the differences between UI and UX
- Who does UX?
- Understanding the functioning of a UX Team
- Summary
- Chapter 2: Just What Do We Mean by Analytics?
- What UX analytics entails
- Quantitative metrics example
- A qualitative metrics example
- Understanding the impact of analytics on successful UX projects
- Exploring the common types of metrics
- Quantitative
- Qualitative
- Quantitative versus qualitative metrics
- Summary
- Chapter 3: Using Analytics Effectively for Successful UX Projects
- Knowing the goal before getting started
- Understanding how analytics is like a roadmap
- Mastering quantitative and qualitative analytics
- Doing the readout - showing stakeholders the findings
- Using visuals is better
- Using a story structure to explain data
- Being succinct and not verbose
- Being prepared to back up everything with more data
- Involving design, development, and engineering teams
- Summary
- Chapter 4: Achieving Success through a Repeatable Process
- Discovering the power of a repeatable process
- People and roles
- Data
- Tools and applications
- Processes
- Understanding how people think
- Laying the groundwork - the importance of a strong foundation
- Documenting it all
- Summary
- Part 2: Goals
- Chapter 5: North Star Statement - Your Greenlit Marching Orders
- The North Star statement writing formula
- Segment definitions for CPR
- Implementing a logical CPR process
- Testing the statement for feasibility
- The need for iteration with research
- Summary.
- Chapter 6: Change Management: It's Not Just about the Systems, It's about the People
- Understanding the hard truths
- Change management and mental models - stakeholders
- Change management and mental models - individual contributors and users
- Taking baby steps to finish strong
- Designing a solid rollout plan
- Evangelizing the benefits
- Understanding who else the change will affect
- Summary
- Part 3: Research
- Chapter 7: Design Thinking: Understanding the Core Problem-Solving Tool in a UX Practice
- Exploring the core processes of design thinking
- Setting the scenario
- The team facilitator
- The primary interviewer
- Attributes of successful interviews
- The role of the core team members during iteration
- A real-world example of design thinking
- Mastering the fundamentals of discovery session facilitation
- Tone matters
- Time-keeping for focus
- Summary
- Chapter 8: Interviews and Personas - Best Practices for Quick and Efficient User Understanding
- Getting comfortable with an interview protocol
- Dissecting the stakeholder interview and persona
- The stakeholder interview
- The stakeholder persona
- Grasping the user interviews and personas
- The user interviews
- The user personas
- The importance of interviewing one person at a time
- Sometimes things don't work out as planned
- Summary
- Chapter 9: Surveys - A High-Level, Broad-Stroke Tool for Quick Direction
- Defining your audience
- Knockout questions
- Writing and rewriting the questions
- Writing opening-level questions
- Refining and rewriting the questions
- Gathering and synthesizing the resulting data
- If statistical significance is required
- Summary
- Chapter 10: UX Metrics - The Story of Operational Measurement
- Quick review of quantitative and qualitative metrics.
- Quantitative metrics - counting things and inferring quality
- Visualizing research results for maximum influence
- Donut charts for capturing qualitative metrics
- Utilizing 'why' and 'how' in managerial decision-making
- Using basic math to pivot to qualitative metrics
- Summary
- Chapter 11: Live by Your Data, Die by Your Data
- Data - the beating heart of business
- Understanding and utilizing taxonomy
- Getting a sense of the scope
- Scoping breadth and depth
- Finding database information
- Finding out what matters
- Understanding how your stakeholders want to see data
- Visualizing the KPIs for quick decision-making
- Investigating gaps and missing data
- Finding and fixing data problems
- Summary
- Chapter 12: The Tools It Takes to Gather and Consolidate Information
- A brief overview of UX analytics tools
- Evaluating and selecting tools
- Determining what is best for your needs
- Quantifying findings for reports
- Quantitative data scenario for an application
- Summary
- Part 4: Strategy
- Chapter 13: Digital Transformation - An Enterprise Use of UX Analytics
- The need for digital transformation
- Rolling out a digital transformation effort
- How UX analytics supports the plan
- Monitoring and evaluating user data
- Statistics on user expectations
- Continuous monitoring for early problem detection
- The leadership team
- If you're on the leadership team
- Managing up
- Working with your teams
- Breaking down silos
- Working with your peers
- Supporting your leadership team
- Being a supportive teammate
- Unlocking the relationships between the roles
- Tackling the need for new/additional changes
- Summary
- Chapter 14: Content Strategy and Analysis - an Analytics-Based, User-Centric Approach
- Understanding the difference between content and data
- Content performance analysis.
- Using a taxonomy to understand content structure
- Exploring a few taxonomy tools
- Utilizing your analytics work for content strategy
- Summarizing your research work
- Writing a current-state content story
- Summary
- Part 5: Tactics
- Chapter 15: Deliverables - You Wrapped the Research, Now What Do You Present?
- Importance of standardizing deliverables
- The art and science of designing insightful standardized reports
- Delving into parts that can be flexible but not compromised
- Mastering the research readout
- Tone and eye contact
- Summary
- Chapter 16: Data Visualization - the Power of Visuals to Help with Cognition and Decisions
- Data visualization for quick insights
- Understanding basic data visualization types
- Static versus interactive visualizations
- Static visualizations
- Interactive visualizations
- Understanding levels of detail
- Moving toward predictive and prescriptive analysis
- Predictive analysis
- When you don't have data scientists at your disposal
- Prescriptive analysis
- Summary
- Chapter 17: Heuristics - How We Measure Application Usability
- Getting to know application heuristics
- Exploring the Nielsen Norman Usability Heuristics Platform
- Visibility of system status
- Match between the system and the real world
- User control and freedom
- Consistency and standards
- Error prevention
- Recognition rather than recall
- Flexibility and efficiency of use
- Aesthetic and minimalist design
- Help users recognize, diagnose, and recover from errors
- Help and documentation
- Making use of other types of evaluation
- Cognitive walk-through
- Feature inspection
- Pluralistic walk-through
- Cognitive dimensions framework
- Wrapping up
- Summary
- In conclusion and thanks
- Index
- Other Books You May Enjoy.
