Simply put : why clear messages win--and how to design them

Simply put why clear messages win--and how to design them

"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...

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Detalles Bibliográficos
Otros Autores: Guttmann, Ben, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers [2023]
Edición:First edition
Materias:
Business communication.
Interpersonal communication.
Simplicity.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009764834106719
Tabla de Contenidos:
  • Part 1: why simple wins
  • Our stupid brains in our busy world
  • The case for simplicity
  • The crime of complicated
  • Part 2: how to get simple
  • Beneficial: the hole, not the drill
  • Focused: fighting the Frankenstein idea
  • Salient: constraints breed creativity
  • Empathy: welcoming the enlightened idiot
  • Minimal: say shit without the bullshit.

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