Simply put : why clear messages win--and how to design them

Simply put why clear messages win--and how to design them

"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...

Full description

Bibliographic Details
Other Authors: Guttmann, Ben, author (author)
Format: eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers [2023]
Edition:First edition
Subjects:
Business communication.
Interpersonal communication.
Simplicity.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009764834106719
Table of Contents:
  • Part 1: why simple wins
  • Our stupid brains in our busy world
  • The case for simplicity
  • The crime of complicated
  • Part 2: how to get simple
  • Beneficial: the hole, not the drill
  • Focused: fighting the Frankenstein idea
  • Salient: constraints breed creativity
  • Empathy: welcoming the enlightened idiot
  • Minimal: say shit without the bullshit.

Similar Items