Simply put why clear messages win--and how to design them
"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Oakland, CA :
Berrett-Koehler Publishers
[2023]
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| Edition: | First edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009764834106719 |
| Summary: | "Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""-- |
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| Physical Description: | 1 online resource |
| ISBN: | 9781523004706 |
