The executor of integrated marketing communications strategy Marcom manager's working model
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different ch...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Springer
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | SpringerBriefs in Business,
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009762733906719 |
Tabla de Contenidos:
- Introduction
- Organization
- Implementation
- Marcom Manager’s Work: Communication Category
- The Working Model of Marcom Manager.
