Vertical price coordination and brand care interdisciplinary perspectives on the prohibition of resale price maintenance

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price...

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Detalles Bibliográficos
Autor principal: Ahlert, Dieter (-)
Otros Autores: Schefer, Benjamin
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Springer 2013.
Edición:1st ed. 2013.
Colección:SpringerBriefs in Business,
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009762733406719
Tabla de Contenidos:
  • Introduction to the current problem
  • The myth that welfare is promoted by prohibiting vertical price and brand maintenance
  • The risk of Resale Price Maintenance prohibition for the effectiveness of inter-brand competition
  • The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition
  • Competition-policy implications
  • Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.