The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
| Autores principales: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer Nature Switzerland
2023.
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| Edición: | 1st ed. 2023. |
| Colección: | Rhetoric, Politics and Society,
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009762714906719 |
Tabla de Contenidos:
- 1. Introduction: A New Framework for Green Marketing
- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises
- 3. Institutional Theory and Green Legitimation
- 4. Attempts at Co-Reading Institutional and Rhetorical Theory
- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator
- 6. From the Sins of Greenwashing to the Virtues of Green Marketing
- 7. Some Implications for Law
- 8. The Framework of Virtue Critique
- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism
- 10. Green Marketing as Manifest Performance of Ethical Judgment.
