Equity crowdfunding in sports clubs consumer-oriented strategic marketing
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Abingdon, England :
Routledge
[2024]
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| Series: | Routledge Research in Sport Business and Management Series
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009762659106719 |
| Summary: | This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (163 pages) |
| ISBN: | 9781003320623 9781000969603 |
