The unnoticed entrepreneur step into the spotlight

The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers wi...

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Bibliographic Details
Other Authors:	James, Jim (Writer on entrepreneurship), author (author)
Format:	eBook
Language:	Inglés
Published:	Hoboken, New Jersey : Wiley [2023]
Edition:	First edition
Subjects:	Entrepreneurship. Branding (Marketing) Business planning. Success in business.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757937806719

Table of Contents:

Cover
Title Page
Copyright Page
Contents
Prologue: Fulfilling the Promise of The Entrepreneur
Why PR?
Part One: Strategy
Chapter One: Introduction
Chapter Two: Which of the Four Villains Are You?
The Importance of Listening
The Four Villains of Listening
On Self-Awareness
A Little Neuroscience Hack
The Three Questions You Need to Ask
On Being an Entrepreneur Himself
Online Tool for Listening Scoring
Chapter Three: What is the Attitude You Can Lead With?
What is Chutzpah
The Chutzpah Advantage
Chapter Four: Should You Invest in Corporate Headshots?
How to Take a Great Photo
Focus on the Eyes
The Three Important Shots for Your Brand
Chapter Five: Why is What You Wear Important?
Clothing and Accessories for the Confident Business Owner
You and Your Staff Dressing for the Occasion
Appearance Matters, Even (or More So) in Virtual Meetings
Chapter Six: The Key Considerations for Choosing a PR Agency
The Kind of Agency You Want
Always Ask Questions
Chapter Seven: How to Be Seen as an Authority in Your Industry?
Removing Your Invisibility Cloak
Picking Your Field
On Being Pigeonholed in One Area
Factors Affecting Niching Down
Letting People Know You're in a Particular Pigeonhole
Not an Easy Task
How will You Sound Authoritative?
On Getting Himself Noticed
Chapter Eight: How You Could be Speaking Out?
Consistency is Key
Establishing a Routine
Speaking and Reaching Out
Going Live
Monetising Speaking
Chapter Nine: Who is Your Secret Army?
Understanding What the Audience Wants
But Why is This Not Happening? An Issue of Confidence and Certainty
Getting Feedback at Scale
Comparing Models of Communication
How to Do an A/B Test
On the Fear of Failure
Communicating Meaningfully
What Gina's Company Does.
Honesty with Your Brand
How She Gets Herself Noticed
Chapter Ten: What is 'Repurposing Content?'
Efficient Content Creation
It's About Value
Managing Schedules of Content
Engaging in Social Media
The EO Media House
Reframing How Slides Should Be
On the Fuck the Slides Book
Getting Noticed While Locked Down
Chapter Eleven: When to Use Your Passion to Promote Yourself?
Doing Something that You're Passionate About
Being Visible and Consistent
On Corporate Shots
Photography in India
Chapter Twelve: Are You Losing 31% of Sales?
Personalisation at Scale with Transformania
Insights Reports and Transparency
Data Segmentation and Mixed Language Campaigns
Chapter Thirteen: What is The Power of Authenticity?
Sharing Authentic Stories
Helping Authors Get Published
Writing for Your Readers
Keeping the Momentum
The Making of a Best-selling Book
Overcoming Challenges
Tips from Her Experience
Get Noticed by Being You
Chapter Fourteen: What is Adjacent Marketing?
Getting Noticed through Adjacent Marketing
Coping with the COVID-19 Pandemic
How Content Writing Helps
Focusing on Writing
Working with Traditional Media Reporters
The Challenge of Keeping in Touch with Employees in the Lockdown Era
Connecting with Partners
Chapter Fifteen: How to Talk Money With Investors?
Approaching Clients
What Investors are Looking At
Reaching Out to the Right Investors
On Being Resourceful
How to Make Your Company Different
On Building Tip of the Spear Ventures
Chapter Sixteen: How to Animate Your Audience, Not Your Slides?
Knowing and Profiling Your Audience
What Separates a Great Presentation from a Bad One?
Creating a Logical and Compelling Narrative
What About Presenting Without PowerPoint?
Finding and Conveying a Topic for Your Audience.
Chapter Seventeen: LinkedIn Video Tips
From Sales Manager to Content Creator
Making Content and Overcoming Excuses
Finding Your Own Rhythm
Tools for Editing
On Backgrounds, Content Subjects, Language Used
Chapter Eighteen: You Can Overcome SEO Challenges
The SEO Challenge
On Link Building
How Comet Fuel Chooses Clients
Speed, Not Scale
Going Mobile and Geography-Specific
On Outsourcing Content Creation
How Comet Fuel Finds Leads
Chapter Nineteen: Can You Overcome Stage Fright?
Joining Industry Groups
Bringing Out Your Inner Extrovert
The Problem with Public Speaking
Deliberate Practice is Needed
Becoming an Industry Facilitator
On Emceeing and How You can Leverage It
Understanding and Working on Your Strengths
Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker?
Speaking on a Prestigious Stage
TED vs TEDx
How to Get onto a TEDx Stage
How to Prepare for a TEDx Talk
Tips for Your TEDx Talk
What Compelled Elaine to Be a Speaking Coach
Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success
The Mission of Book Launchers
The Right Mindset
The Spine of Your Book
Writing for Your Reader
On Compilation Books
What Should Your Book's Title Be?
Traditional vs Self-Publishing
Pricing Your Book
The Cost of Self-Publishing a Book
Building the Book Launchers' Brand
On Managing Her YouTube Channel
Chapter Twenty Two: When Should You Use a Ghost Writer?
The Challenges
Building a Brand Through Content
Helping Clients Working in Emerging Tech
How can Clients Support Their PR Agency?
Creating Audience-Centric Content for Clients
The Importance of Teaming up with Other Industry Forces
What About Going Global?
From a PR Agency's Point of View: Working with People with Different Roles.
Working with Sales Teams
Having a Monthly Plan is Important
Owned vs Earned Media
The Value of Good PR
Chapter Twenty Three: Who Can Run Amazon Ads for You?
Running Ads on Amazon
The Best Time for Advertising Your Book
Keyword and Product Targeting on Amazon
The Importance of Book Codes
Targeting Books Outside Your Niche
Tools You can Use
The Cost of Running Ads on Amazon
Enticing Non-Amazon People to Buy Your Book
On Building Your Amazon Author Profile
How Much Should You Spend Promoting Your Book?
Getting His Business Noticed
Chapter Twenty Four: What to Look For in a Virtual Events Platform?
Make Sure Your Virtual Event has These Three Features
How to Get Your Brand to Stand Out in Virtual Events
The Five Strategy Boards Your Business Needs According to Sonali
Part Two: Tools
Chapter One: Introduction
Chapter Two: Advertising: Creating Consistency Across Franchise Networks
Helping Franchise Organisations and Multi-Location Businesses
The Case of a German E-Bike Manufacturer
How it All Started
How Adplorer Works
On Local Franchisees' Web Presence, Language Use
How Adplorer Markets Itself
A More Proactive, Dedicated Strategy
Chapter Three: Media: Bringing Good 'CARMA' to Your Sales Funnel Through Proper Measurement and Media Monitoring
Why Measure
How the Monitoring Landscape has Changed
Monitoring Helps Make Future Decisions
Beyond Metrics
On Content That Directly Leads to Engagement and Traffic
Adapting to Changing Trends
A Necessity Even for SMEs
Chapter Four: Text: Create Better Copy Faster â€" Without Losing Human Creativity â€" With This AI Copywriting Tool
How Do You Start Creating Stories?
A Big Help in Idea and Content Generation
Keeping Long-Form Content Relevant
Analysing Content Performance.
Storifying Your Brand
Amplifying Your Content
On Your Content's Visuals
Storylab.ai's Pricing
Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000%
How to Effectively Repurpose Your Content Using Lately
Lately can Work with Text, Audio, and Video
What Lately is Doing for Gary Vee
Pricing and Other Features
Chapter Six: Text: What if You Don't Have Time to Write?
Why Outsource Content Creation from Pepper Content
Ensuring Domain Expertise
How to Use Their Platform for Content Creation
How Pepper Creators Get Chosen for a Project
Content Trends
On AI Writing
Pepper Content's Portal Experience
Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer
Citations for Verification
You Don't Have to Start from Scratch
Knowing Intent and Perspective is Key
On Controlling Length
On Avoiding Plagiarism
Pricing
Producing Content in Another Language
Being a One-Man Entrepreneur
On Making Shorter Content, Checking Grammar
What the Future Holds for AI Writer
Chapter Eight: Text: Predictive Text Writing Tool
What is neuroflash?
How it Works
Going Beyond What Headline Analysers Do
Predicting Automatic Thoughts and Emotions
Helping Your Business with Positioning
Creating Channel-Specific Content
Keeping the Software Updated
On Humility and Trust
How neuroflash Attracts Leads
Chapter Nine: Social: Mobilise Your Whole Team With Shared Content
The Whole Company as a Marketing Team
Controlling Content
How Mobibi Works
Motivating Employees to Create Content
Sharing Company Content
Sticking to Brand Guidelines
On Pricing and Promotion
Chapter Ten: Social: Blockchain-Powered Hashtag Service
How Zilliqa Works
What to Expect from Zilliqa in Their Pilot Phase.
Zilliqa can be Used on Any Platform Anywhere in the World.

The unnoticed entrepreneur step into the spotlight

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