Web3 marketing a handbook for the next Internet revolution
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2023.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757936606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Preface
- Part 1 What Is Web3?
- Chapter 1 The Evolution of Web1 and Web2
- Chapter 2 The Evolution of Bitcoin and Ethereum
- Chapter 3 The Evolution of Ethereum into Web3
- Tokenization
- Decentralized Applications (Dapps)
- Decentralized Autonomous Organizations (DAOs)
- Non-Fungible Tokens (NFTs)
- Decentralized Finance (DeFi)
- Chapter 4 The Metaverse
- Part 2 Web3 Marketing in Theory and Practice
- Chapter 5 Inventing Web3 Marketing
- Chapter 6 Know Your Product and Your Audience
- Know Your Product
- Know Your Audience
- Chapter 7 Build a Marketing Team
- Chapter 8 Set Key Metrics
- Part 3 The Web3 Marketing Funnel
- Chapter 9 Introducing the Web3 Marketing Funnel
- Chapter 10 DiscoveryBreak Through
- The Origins of Demand
- Knife's-Edge Brand Messaging
- Differentiated
- Memorable
- Creates a New Category
- Search
- Social Media
- Crypto Twitter
- Seeding a New Account
- Endogenous Influencer Marketing
- Incentivized Growth
- Earned Media
- Trust Issues
- Backing into PR
- The Role of Stunts
- Attention Is Jagged
- Chainlink Strategy
- Events
- Full-Funnel Marketing
- Chapter 11 Engagement and UseStart a Flywheel
- Product Websites
- Wall of Trophies
- Instant Incumbency
- Fostering Community
- The Community Spaceship
- Content
- Chapter 12 RetentionBuild a Moat
- Part 4 Web3 Transformation and Web2.5
- Chapter 13 Defining Web2.5
- Conclusion
- Notes
- Acknowledgments
- About the Author
- Index
- EULA.
