Cita APA (7a ed.)

Chernev, A., & Kotler, P. (2010). Kellogg on marketing: The marketing faculty of the Kellogg School of Management (Third edition.). John Wiley & Sons, Inc.

Cita Chicago Style (17a ed.)

Chernev, Alexander, y Philip Kotler. Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management. Third edition. Hoboken, New Jersey: John Wiley & Sons, Inc, 2010.

Cita MLA (9a ed.)

Chernev, Alexander, y Philip Kotler. Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management. Third edition. John Wiley & Sons, Inc, 2010.