Social media communication : concepts, practices, data, law and ethics

Social media communication concepts, practices, data, law and ethics

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Detalles Bibliográficos
Otros Autores: Lipschultz, Jeremy Harris, 1958- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Routledge [2024]
Edición:Fourth edition
Materias:
Social media.
Social networks.
Online social networks.
Social media > Law and legislation.
Social media > Moral and ethical aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757935606719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title
  • Copyright
  • Contents
  • List of Tables
  • List of Boxes
  • Preface
  • 1 Introduction to Social Media Concepts
  • What Makes Social Media Communication Transformative?
  • Social Media Concepts and Theories
  • Social Media in Journalism
  • Social Media in PR
  • Trust
  • Influence and Engagement
  • Social Media in Advertising and Marketing
  • New Media
  • Ahead
  • Discussion Questions: Strategies and Tactics
  • 2 CMC, Diffusion and Social Theories
  • Identity
  • Internet History
  • Social Network Site (SNS) Definitions
  • Interaction
  • Community
  • Diffusion of New Ideas
  • Uses and Gratifications
  • Online Culture and Power
  • CMC and Social Media
  • Discussion Questions: Strategies and Tactics
  • 3 Social Media in Journalism
  • Journalism Theories
  • Citizen Journalism
  • Crowdsourcing
  • Microblogging and Curation
  • Journalism Case Studies
  • Bloggers
  • Social Media Celebrity
  • Discussion Questions: Strategies and Tactics
  • 4 Social Media in Public Relations
  • PR Management
  • PR History and Tactics
  • PR Theories
  • Credibility
  • Social Capital, Conflict and Collaboration
  • Social Media Tactics
  • PR Newsrooms and Message Targeting
  • PR Blogging and Case Studies
  • Corporate Social Responsibility (CSR)
  • Non-Profits
  • Discussion Questions: Strategies and Tactics
  • 5 Social Media in Advertising and Marketing
  • Advertising and Marketing Theories
  • Consumer Psychology and Electronic Word-of-Mouth (eWOM)
  • Branding
  • Promotions, Market Research and Segmentation
  • Integrated Marketing Communication (IMC)
  • Social Media Strategic Planning, Awareness and Engagement
  • Search Engine Optimization (SEO)
  • Return on Investment (ROI)
  • Cost of Ignoring (COI)
  • Advertising and Marketing Case Studies
  • Real-Time Social Marketing
  • Discussion Questions: Strategies and Tactics.
  • 6 Social Media Metrics and Analytics
  • Social Media Measures
  • The Barcelona Principles 3.0 and SMART Goals
  • See, Say, Feel, Do
  • Google Analytics
  • Facebook Insights
  • Twitter Analytics and Instagram Influence
  • Social Network Analysis (SNA)
  • Other Social Network Measurement Issues
  • Discussion Questions: Strategies and Tactics
  • 7 New and Mobile Media Technologies, Innovation and Investment
  • Entrepreneurs
  • Angel Investors and Start-Ups
  • Big Ideas and Business
  • "Crush It" and the Thank You Economy
  • Crowdfunding
  • Emergence of New and Mobile Media
  • Implications of Revolutionary Mobile and Social Media
  • Twitter Impact
  • Mobile Geotagging
  • Google Glass, Snapchat Spectacles and AR
  • Discussion Questions: Strategies and Tactics
  • 8 Big Data and Privacy
  • Privacy Development
  • TikTok, Instagram and Twitter Policies
  • Big Data and Privacy
  • FTC Regulation
  • Privacy and Legal Implications
  • Discussion Questions: Strategies and Tactics
  • 9 Law and Regulation
  • Free Expression and the First Amendment
  • Internet Libel
  • Facebook, Twitter and the Law
  • International Social Media
  • Prior Restraint and Terrorism
  • US Internet Indecency
  • Regulated Media Technologies
  • FTC Regulation: Advertising, PR and Social Media
  • Copyright Infringement, File Sharing and Fair Use
  • Social Perspectives on Law
  • Social Media Privacy Issues
  • Discussion Questions: Strategies and Tactics
  • 10 Social Media Ethics
  • Theories and Philosophies
  • Idealism and Relativism
  • Moral Development
  • Trust and Transparency
  • Human Dignity Frameworks
  • Practical Social Media Ethics
  • Equality and Fairness
  • Natural Law and Harm
  • Reconsidering Community
  • Limitations of Ethics
  • Discussion Questions: Strategies and Tactics
  • 11 Best Practices in Social Media
  • Mobile Media and CMC
  • Newspapers, Magazines and Journalism Revisited.
  • Radio, Audio and Podcast Mobile Apps
  • Television, Branding and Live From the Scene
  • Top Media Sites on Social Media
  • Blogging
  • Blogs for Public Relations and Social Media Marketing
  • Helpful Tools
  • Getting Ahead of the Social Media Pack
  • Perils
  • IT, Collaboration, Virtual Teams and Other Trends
  • Discussion Questions: Strategies and Tactics
  • 12 Future of Social Media and Information Literacy
  • Media Literacy
  • Life-Long Learning and Media Literacy
  • Global Media Corporations
  • Framing of Media Messages
  • Potential Effects From Applied Media Literacy
  • Engagement, Networked Communicators, Trust and Influence
  • Discussion Questions: Strategies and Tactics
  • Glossary
  • Index.

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