Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. T...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2023]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757934006719 |
Tabla de Contenidos:
- Introduction: The Marketplace Imperative
- Chapter 1 Our Marketplace Discovery
- Chapter 2 Defining the Marketplace Opportunity for Retail
- Chapter 3 The Marketplace Revolution Comes to B2B
- Chapter 4 Designing Your Marketplace Strategy for Maximum Impact
- Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond
- Chapter 6 Feeding the Flywheel
- Scaling Your Marketplace
- Conclusion: The Marketplace Revolution Rolls On
