The strategy and tactics of pricing a guide to growing more profitably
"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from mar...
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| Format: | eBook |
| Language: | Inglés |
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Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group
2023.
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| Edition: | Seventh edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757930906719 |
