The practice of government public relations
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, NY :
Routledge
2022.
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| Edition: | 2nd edition |
| Series: | Public administration and public policy.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757928406719 |
Table of Contents:
- Government public relations : what is it good for? / Mordecai Lee
- Media relations / Christie Parell and Scott Talan
- Public information campaigns / Jenifer Kopfman and Amanda Ruth-McSwain
- Crisis communication challenges in the public sector / J. Suzanne Horsley and Matthew S. Vandyke
- Strategic communication planning in the digital age / Diana Martinelli
- Harnessing social media effectively on behalf of governments / Kara Alaimo
- Why do places brand? Branding in the public sector / Staci M. Zavattaro
- Digital branding for government public relations / Aroon P. Manoharan and Hsin-Ching Wu
- Ethics in government public relations and modern challenges for public sector organizations / Shannon A. Bowen and Alessandro Lovari
- Operating in awareness of legal, institutional, political contexts / Kevin R. Kosar
- Monitoring and evaluating government media and social media engagement / Maureen Taylor
- Reputation management / Alan Abitbol and Judson Meeks
- Applying Mordecai Lee's government public relations model in teaching and practice / Paul K. Dezendorf
- Public relations(hips) through public engagement : approaching public administration as civic professionals / Timothy J. Shaffer
- Conclusion/ ByGrant Neeley and Kendra Stewart.
